Black Friday boosts the search for smartphone models on the Internet in November, points Simplex Radar

In the month of Black Friday, what happened this year on November 29, various smartphone models dominated searches in the large electronic retail sector. This is indicated by the edition of Radar Simplex, fundraising of the Franco-Brazilian startup Simplex, that monitors the searches made by consumers on the largest e-commerce sites in the country and captures trends through an artificial intelligence platform. The brands Apple and Xiaomi stood out, according to the survey by the startup

The Xiaomi Poco f5 models, Xiaomi 14 Pro, Xiaomi Poco X5 Pro, iPhone 11, iPhone 12 and iPhone 14 showed a growth of 445,6%, 283,7%, 249,5%, 297 %, 214,3% and 238,7%, respectively, in November compared to October. The top-of-the-line iPhone 15 came in last place in the ranking of the 15 most searched terms, with an increase of 135,4% compared to the previous month

"It is already a common behavior of Brazilian consumers to seek models of smartphones that are older than the most recent ones on Black Friday". Generally, they are items that have the biggest discounts, representing a good deal for those who want to switch devices while investing less, explain João Lee, CEO of Simplex

Samsung also did not go unnoticed in the mega promotion of 2024. However, the consumer was more generic, keeping an eye on good deals not only for the brand's smartphones. It is what indicates the search for the term "Samsung", that grew 349% during the period. "When it is a less specific search", probably people were looking for various products, highlights João

Besides smartphones, remote controls for the PlayStation 4 stood out, occupying the leadership of the Simplex Radar, with a jump of 602,1% in November compared to October

Hair dryer brush, helmet, electric bicycle and home items such as vacuum cleaner and queen size bed complete the ranking

Check it out, below, the complete ranking with the fifteen terms that generated the most interest among Brazilians in the major e-commerce platforms in the country in November and their respective growth compared to October

1. PS4 controller (+ 602,1 %)
2. iPhone (+ 457,1%)
3. Bit F5 (+445,6%)
4. Vacuum cleaner (+ 388,8 %)
5. Samsung (+ 349%)
6. Hair dryer brush (+ 308,5 %)
7. iPhone 11 (+ 297%)
8. Xiaomi 14 Pro (+ 283,7%)
9. Helmet (+ 272,1 %)
10. Electric bicycle (+ 265,6 %)
11. Poco X5 Pro (+249,5%)
12. iPhone 14 (+ 238,7%)
13. Double Box Bed (+ 214,7 %)
14. iPhone 12 (+ 214,3%)
15. iPhone 15 (+ 135,4%)