Black Friday and AI: what to expect from commerce this year

According to the Wake/Opinion Box study, about Purchase Intention on Black Friday, made with 1.076 Brazilian consumers between July 24 and 30 of this year, 66% intend to shop on the next Black Friday. And the biggest date for e-commerce is expected to be shaped by the growing adoption of technologies, especially of Artificial Intelligence (AI)

According to the study Artificial Intelligence in Retail, from the Retail Central, made between April and June of this year with 307 Brazilian retailers, 47% already use AI, mainly in marketing and sales. Among the perceived benefits, are increasing efficiency (84%), cost reduction (42%), improvements in customer satisfaction (39%) and increase in sales (36%). Technology helps to personalize the consumer experience and optimize operational processes

André Maia, co-founder of the startupStore it, highlights that "AI is revolutionizing the way consumers interact with brands. With the ability to analyze large volumes of data, AI allows for unprecedented personalization, adjusting offers and recommendations in real time to meet individual customer needs. On Black Friday in 2024, We expect to see a significant increase in sales driven by these technologies..”

AI is enabling companies to offer highly personalized shopping experiences, from product recommendations to exclusive offers based on consumer purchasing behaviour. 

Logistics as a competitive advantage

Logistics services have become, increasingly, a competitive differential for companies. They no longer see logistics as a cost center., moving to evaluate it by the level of service and as a revenue center. This is because, being well done, it ensures satisfaction and recurrence of purchases by consumers. They prefer to buy from companies that they know will guarantee delivery., good service, Speed and safety., said Gustavo Barbosa, co-founder of Armazenaí

Automation

Process automation, such as inventory management and logistics, It's making operations more agile and precise., reducing errors and improving operational efficiency

Phygital – junction of the physical with the digital

The integration of physical and online experiences is becoming increasingly common, providing consumers with a smooth and convenient shopping journey. 

In summary, The revolution is just beginning., as well as the impact on retail and e-commerce