A Bitshopp, Brazilian startup specialized in blockchain, is taking a strategic step towards its international expansion. The company is making it feasible, through its tokenization platform, the negotiation of tokenized bonds – a type of debt security – issued for the real estate sector in the United States. Logo on the first day, the initiative aimed at foreign investors, especially North Americans, transacted US$ 1 million and the forecast is to reach over US$ 30 million by the end of this operation.
The operation was structured by BWB Digital Assets, company specialized in developing alternative investment portfolios, to mediate the negotiation of the tokenized bonds of Active LCA LLC, company focused on investments in the American real estate and financial market. Using the Bitshopp platform as a base, what is 100% whitelabel and allows for the entire process of issuing and trading tokens to be done quickly and scalably, BWB Digital Assets was able to implement a fully customized platform for Active LCA LLC to trade its tokenized assets directly with its clients in just one month, without the need for intermediaries.
The tokenization process in blockchain ensures more transparency, traceability, security and liquidity for investors, eliminating traditional intermediaries and reducing operational costs, says Marcos Mocatino, founder and CEO of Bitshopp. According to the executive, the transactions of this initiative use USDC stablecoins as the liquidating currency, cryptocurrency pegged to the value of the US dollar, to eliminate risks of exchange rate volatility and simplify the payment and settlement process of assets. "Through this technology, investors can access opportunities quickly, without the bureaucracy of traditional markets, say.
The Bitshopp platform was designed to cater to both institutional and individual investors interested in diversifying and digitizing their investments. "We chose to use a solution developed by those who really understand the subject". The Bitshopp platform was quickly implemented in the operation we were looking to develop, in a completely safe and scalable way. This allowed us to stay focused on what we do best, "what it means to structure financial operations and provide humanized service to our clients", highlights Matheus Schlichting, CEO of BWB Digital Assets.
Global expansion and consolidation
With the success of the initiative in the United States and following its internationalization strategy, Bitshopp is also preparing to enable new operations in Europe. The startup is evaluating the integration of the platform with financial institutions to enable the settlement of tokenized assets in foreign fiat currency, expanding the reach of the solution for international investors.
The company is following a solid expansion plan, which also strengthens its presence in Brazil, with several large-scale tokenization operations expected to be launched in the country later this year, negotiating assets such as carbon credits and reverse logistics, gold and real estate assets. We have an innovative and pioneering spirit, and we believe that a strategic expansion project needs to be very well structured. Our focus is to ensure that each step is solid, with the necessary resources to achieve success in this new phase, "without neglecting everything we are achieving here in Brazil", claims Mocatino.
Bitshopp's plans aim to expand its reach to a broader and more diverse audience, in addition to strengthening your competitiveness, driving growth and attracting new investments. Furthermore, a startup seeks to increase its revenues by conducting transactions in dollars and euros, taking advantage of the appreciation of these currencies.
According to Danillo Lisboa, CTO of Bitshopp, although competing in international markets is a challenge, Brazilian fintech startups have a relevant competitive advantage, since the country is globally recognized as a reference in innovation in the sector. "While the world's major powers are focused on artificial intelligence", Brazil remains ahead in technology for the financial market, and this gives us an important competitive advantage. Our platform is the only one in the world that allows scaling and automating the tokenization process, and this further expands this advantage, say.
