The Bistek Supermarkets, one of the main retail chains in southern Brazil, announced the launch of its new e-commerce platform, with an investment of R$ 500 thousand. The new site, that started operating at the end of May, already shows significant results, with a 17% increase in both the average ticket value and the number of purchases
An important milestone was reached on June 3, when the platform recorded the highest volume of completed sales in a single day, representing a growth of 56% compared to the best performance of the previous platform. Furthermore, there was an increase of approximately 20% in the number of items per order
The new platform, developed in partnership with VTEX, specialized in digital commerce solutions, brings a series of innovations focused on improving the user experience. Among the main new features is the Smart Checkout, that allows customers to complete their purchases without the need for login or extensive registration steps
Another highlighted feature is the creation of customized lists according to the occasion of consumption. Customers can now start their purchases by replicating previous orders or reviewing and modifying specific items from past purchases, making the process faster and more convenient
Wagner Ghislandi, marketing director of the network, emphasizes the importance of these improvements: "It is essential to understand that the food retail e-commerce has its own characteristics, very different from other segments. Our clients deal with a large number of items per purchase, each representing an individual decision. That's why, our priority is to simplify and enhance the customer experience at every stage.”
The investment of Bistek Supermarkets in its digital platform reflects the growing trend of digitalization in the retail sector, especially in the food segment. With these improvements, the company seeks not only to increase its online sales, but also strengthen your relationship with customers, offering a more personalized and efficient shopping experience. The positive response from consumers, evidenced by the initial numbers, suggests that Bistek is on the right track to establish itself as an important player in supermarket e-commerce, a sector that has been gaining increasing relevance in the Brazilian retail landscape
