In yet another strategic move to strengthen its presence in the entertainment segment, a bet.bet – regulated company in the online betting market – announces singer Léo Foguete as its new ambassador. Sensation of forró and piseiro, the Pernambuco artist will star in advertising campaigns, will participate in exclusive activations and will produce special content for the brand's social media. The partnership not only marks the beginning of a new phase in the musician's journey, but also reinforces the company's commitment to connect authentically with the young audience, passionate about music, culture and sport
"We were looking for a personality that represented the DNA of the bet".bet: young, authentic, popular and with a great engagement power. And Léo brings it all together. He has a real connection with the fans, in addition to an inspiring journey, that is in total harmony with our values. We are sure that this partnership will make us even stronger and provide unforgettable experiences for all our customers, Junior Guerra states, marketing director of the institution
Born in Petrolina (PE), Léo Foguete is 21 years old and is already standing out among the big names of the new generation of forró. In November 2024, his career took off: he went from anonymity to reaching the top of the charts with the hit "Last Night" – a collaboration with the singer Nattan. With the EP "Thank You God", who led Spotify Brazil, Léo consolidated his popularity in the music scene. Former construction assistant, he became a symbol of overcoming, talent and charisma. Currently, is an exclusive artist of Vybbe, one of the largest producers in the country, and already has partnerships with names like Ana Castela, Zé Vaqueiro, Manu Bahtidão and Luan Pereira
"Today I join the bet".bet, a brand that, just like me, live for the thrill, connection and attitude. This partnership came at the perfect time, just when we are accelerating my projects and bringing my music to more people. With this support, I will be able to boost my work even more – on the stages, on the networks and in everything that comes ahead. Together, let's double the excitement of the crowd, mixing music, entertainment and that unique vibe that only bet.bet has. I thank you for the trust and you can expect a lot of good things coming your way!”, celebrate the singer
