The Bmg Bank, reference in payroll-deductible credit, has just launched a new digital self-service channel aimed at non-account holders. Through the bank's app, any eligible person for taking out payroll loans can access the offers without bureaucracy or the need to open an account. The novelty is part of Bmg's strategy to increase its proximity to the target audience for credit products, increasing the channels of offers and their reach through digital channels also for areas where there is no physical presence of banking correspondents or help! – bank's credit store network with over 830 units spread across the country
The addressable market for consignable products is estimated at around 100 million people, between INSS retirees and pensioners, public and private employees. According to data from IBGE, this total will have an increase of approximately 15 million new retirees and pensioners by 2031. Currently, Bmg's customer base is 10,5 million users
The new feature of the app is the ability to contract more than one line of credit simultaneously, besides various insurances. One of the pillars for 2025 is to expand our presence within payroll-deducted credit beyond our current user base, bringing agility to people who need money in a simple and quick way. Focused on the customer's need journey, it is possible to compare offers for the one that makes the most sense for a given moment, says Lauro Leite, Product Director at Banco Bmg
Digital journey
The channel offers a smooth journey to the user, who can access credit options easily and quickly by simply providing the CPF number. In the app, It is possible to contract one or more products as payroll loans, payroll-deductible credit card, payroll-deductible credit card benefit, advance of the FGTS birthday withdrawal and insurance for both salaried public products and FGTS Life Insurance, how much on consigned products, how the Borrower Insurance works on the Benefit Card.People over 18 years old who are beneficiaries of INSS or FGTS are eligible, through analysis
The Bmg is going through a digital transformation moment where the focus is on the consumer experience and how technology can be an ally in democratizing access to credit. That's why we developed a self-service channel, intuitive and secure, where is it possible to take out a loan in a few steps, without needing to have an account, says Bruno Capelin, Growth Director of Banco Bmg
The ease of access is also anchored in high security standards, with protective layers like an authenticity seal, data verification and biometric access
The self-service channel can be accessed from the Banco Bmg app's home screen, available for download on virtual stores for iOS and Android
