Avalarara, Inc., a leading provider of tax compliance automation software for businesses of all sizes, today announced that Carlos Mercuriali has been named SVP, GM of International Commercial Operations.
Mercuriali brings strong global operations experience to this strategic leadership role, including more than 12 years at SAP in sales and general management roles, with a career spanning the United States, Latin America and EMEA regions.
As SVP, GM, International Business Operations, Mercuriali will support Avalara’s business strategy to expand its international presence and vision by driving adoption of the company’s core offerings, such as the Tax Calculation Engine and Compliance Delivery solution (AvaTax and Tax Compliance), as well as products such as e-invoicing, cross-border solutions and others that provide global compliance coverage to customers.
“Carlos is an established global leader in sales and business operations with a proven track record at multinational technology companies,” said Ross Tennenbaum, President of Avalara. “His expertise will be instrumental in reinforcing our high-performance culture and helping Avalara achieve our growth and profitability goals in two of our most dynamic regions, EMEA and Latin America.”
In recent years, Avalara has made strategic investments inVAT productsand its solutione-Invoicing e Live Reporting. In the fall of 2024, the company was positioned in the Leaders category in the evaluationsIDC MarketScape: Worldwide Value-Added Tax Management Applications 2024 Vendor AssessmentandIDC MarketScape: European Compliant e-Invoicing Solutions 2024 Vendor Assessment.
