The job market has been undergoing a transformation in different areas. While Brazil discusses the future of human work hours, technology is providing alternatives to optimize people's performance in the world of work
There is already technology for companies to maintain active digital support without interruption, time off or vacation, offering an experience to modern consumers, without time and patience to wait for a response from a professional who is off duty
"Artificial intelligence will enable people to work less". Certainly, some jobs will cease to exist, those linked to repetitive routines, but certainly other more analytical functions will arise, evaluates Marcus Ferreira, founder of the Goianian startup Acelérion Innovation Hub.A recent study by Goldman Sachs projects that the rise of AI could directly affect around 300 million jobs worldwide.
He exemplifies with the virtual collaborators created by his startup, focused on sales or scheduling business meetings, that are already operating throughout the country and are reducing the need for constant hiring and training of labor
The startup has established itself as one of the most promising in Brazil by developing AI-based solutions to optimize service with a focus on sales or scheduling meetings or business visits.
Focus on creativity
Despite the fears regarding the number of jobs that may be lost in the coming years, the AI specialist Loryane Lanne, partner and CEO of Acelérion, assesses that technology emerges to make people less exhausted in their repetitive operational tasks. "Human beings were made to be creative". AI is there precisely to handle the repetitive process and allow people to, the workers, do not exhaust yourselves mentally, generating as a consequence burnout or some type of depression for doing something that is not so enjoyable, say
The specialist emphasizes that even AIs need a specialist to guide them, what is reflected in the need for increasingly specialized and prepared professionals for the job market that is taking shape. "In the case of the service", AI needs an excellent salesperson by its side, observing human behavior and improving your service so that it is also excellent in its function. This seller will dominate their area more and more and will stop wearing themselves out with repetitive processes and responses, focusing on what is really important, affirms
Two fewer employees
Renato Soriani Vieira, owner of LR Real Estate, in São Paulo, started using the Broker.AI has been around for about two months and describes the tool as a true "sales secretary". Among your functions, he highlights lead qualification and scheduling visits, what allowed the company to eliminate the need for two employees who previously performed these tasks
"With the Broker".AI, we have already managed to serve 413 clients continuously, 24 hours a day, and I am very close to closing sales thanks to the quick and accurate scheduling, share Renato
Enthusiast of digital technologies, Renato did not hesitate to adopt AI in his company and sees innovation as essential to scaling his business. "Zero labor lawsuits and more agility in services", summarize it
According to Renato, the Brokerage.AI allowed for a better distribution of human resources, leaving the team free to focus on more strategic aspects of sales and customer relationships
24-hour service with humanization and agility
Pabline Mello Nogueira, owner of SOU Real Estate, from Florianópolis, also reports significant advances since the implementation of the Brokerage.AI. With two months of use, the AI is responsible for the first contact with customers, filtering information and scheduling visits before forwarding them to the responsible broker
"The service is fast and available 24 hours a day", but without sounding like a robot. Acelérion's AI has brought us freedom and a level of customization that was previously only possible with a full team, comment Pabline
It also reinforces the importance of innovation for survival in the market. "Innovation is 100% essential for our growth". The customer increasingly seeks speed and efficiency, and technology allows us to offer exactly that, says Pabline
In addition to increasing the number of appointments and centralizing information, the tool also standardizes the service, allowing SOU Real Estate to serve a larger number of clients without compromising service quality
