According to the reportGlobal Self Service Technology Market Size, Forecast 2023 2033, the self-service technology market is expected to register a Compound Annual Growth Rate (CAGR) of 8,3% until 2033, when will it reach the value of USD 80,4 billion. In this context, in what way self-service continues to rise, Guilherme Mauri, CEO ofMy Little Grocery Store, technology startup in retail that operates under the franchise model of autonomous mini-market, claims that by 2025, a significant advance is expected for these technologies, especially in customer loyalty programs, as a shopping club and cashback, in addition to a possible cost reduction in solutions that use cameras, artificial intelligence and sensors.
"In Brazil", although we still do not have the most advanced technologies on the market, we have very efficient solutions with low friction for the consumer. The trend is that the technologies used in markets like China and the United States will become more accessible, allowing for broader adoption. "The combination of efficiency and cost-effectiveness will continue to be a differentiator", comment Mauri
According to the executive, three technologies will be trends in self-service in 2025, check
Artificial Intelligence (AI)According to the research Artificial Intelligence in Retail, 53% of retailers still do not use AI in their operations, given that of these, only 7% intend to continue without implementing technology in their businesses. At the same pace, the study revealed that 84% of players using AI reported an increase in efficiency, while 39% observed improvement in customer satisfaction and 36% reported an increase in sales
In this scenario, Mauri claims that AI will be essential to optimize the self-service experience. "Technology will enable advances such as product identification by cameras", innovations for authentication and even opening stores. These resources, integrated into the operating system, will bring greater security, efficiency and agility for both operators and consumers, explain
According to the executive, integrated AI systems can understand customers' shopping habits, offer specific promotions and even optimize the store layout to enhance the experience.
Customization softwareAccording to data released by Salesforce, 73% of customers expect more personalization as technology advances. In this way, Mauri emphasizes that personalized service will be more evident due to data analysis provided by software that captures and organizes information in a structured way. "Through understanding the profile of consumers", the preferences and shopping habits, will it be possible to do, in a more assertive way, suggestions and promotions targeted for each customer, clarifies the CEO of Minha Quitandinha
Frictionless purchasingFinally, Mauri claims that the improvement of the shopping experience for the customer, through more user-friendly systems and with fewer steps to complete in self-service systems is something that can change the game in the supermarket sector. The models adopted by supermarkets in general, they are still Windows-based self-service software, what is a system less user-friendly than Android and iOS, more modern. Furthermore, the excessive number of steps the customer has to go through to complete the purchase, besides the various errors that occur during the purchase, prevents consumers from using these systems at the time of purchase, explain
Recently, My Quitandinha launched QPay to the market, a custom software designed for the autonomous store sector aimed at improving the shopping and selling experience for both the shopper and the retailer. According to Mauri, the system had to be created in a more user-friendly and frictionless way for the customer, since the customer does not have access to a clerk in the store to assist him. This model has proven to be a great success compared to the previous model. The truth is that the self-service market is a one-way street and that's why, proximity and convenience models will be increasingly demanded by consumers. The companies that manage to integrate accessible technologies, efficient and secure will have a great competitive advantage. In Brazil, the ability to adapt global solutions to our economic and cultural context will be essential for success in this market, finish Mauri
