A Arezzo, one of the biggest references in fashion retail in Brazil, improved its logistics operation and the experience of its customers through the implementation of the quotation of Smart Freight fromIntelliPost, leader in freight and delivery management. The action resulted in an increase of almost 20% in freight conversion, average reduction of two days in delivery times and a positive impact on consumer satisfaction
Before the implementation of the functionality, Arezzo was facing challenges in the freight auction process, that prioritized exclusively the lowest cost, without considering cases where a small additional investment could ensure a significantly better delivery time.
In January 2025, this strategy impacted 12 thousand orders, reducing the average time by two days and, in some cases, reaching seven days of reduction with an average investment of only R$0,66 per order. We assume this cost to ensure a superior delivery experience, maintaining our excellence SLA and improving our NPS, commentPedro Abreu, Web Logistics Coordinator at Arezzo.
The Arezzo Distribution Center is located in Cariacica (ES) and serves different consumer profiles. The limitation of the previous model impacted both sales conversion and customer experience
The complexity of the logistics network in the country requires careful consideration of freight options, what does not always mean that the lowest value is the best decision. The Intelligent Freight quotation addresses this bottleneck, because we have a database built over more than 10 years in the market. In this way, the analysis of this information always presents the delivery option with the highest efficiency and best cost-benefit, commentRoss Saario, CEO of Intelipost
In light of the significant results of the Intelligent Freight Quotation, Arezzo is also studying new strategies in partnership with Intelipost to further optimize the offer of reduced deadlines, balancing investments and expanding access to faster deliveries
