Fashion is entering a new era, andAramis, one of the most innovative Brazilian brands, is leading this transformation. With the implementation of virtual fitting rooms equipped withArtificial Intelligence (AI)in your store atMorumbi Shopping, in São Paulo, the brand is redefining the shopping experience in retail
The novelty allows customers to try on clothes in a completely digital way, without queues and with an impressive level of personalization. the technology captures the customer's image and, in a few seconds, simulates how different pieces of clothing fit on the body, in various sizes and colors. It is a technological leap that promises not only to make it easier, but also transform the way we buy fashion
How the virtual fitting room at Aramis works
The operation is simple and intuitive. A camera captures the customer's image in 360 degrees, creating a virtual avatar. This avatar is then combined with a database full of available items in the store, allowing the customer to see, in real time, how each piece of clothing fits your body. It's like trying on the clothes without having to take them off the rack
Why is this technology so innovative
The Aramis virtual fitting room goes beyond convenience. It brings benefits that make the shopping experience more practical, sustainable and immersive. Check the main points
- Full customization:Each customer can see how the clothes fit their specific body, increasing the chance of finding the perfect fit
- Agility and convenience:No more long lines or constant exchanges. The customer tries on several pieces in a few seconds, saving time and optimizing the purchase
- Sustainability:By reducing the handling of physical parts and the excessive use of packaging, technology helps to minimize waste, aligning the shopping experience with more conscious practices
- Immersive experience:The fitting room transforms shopping into a fun and immersive activity, bringing the virtual experience closer to the real
Aramis as a pioneer in technological fashion
With this initiative, Aramis reinforces its commitment to innovation and the modern customer. The application of artificial intelligence in retail demonstrates how technology can be an ally in the search for solutions that combine practicality, customization and sustainability
Whether for those looking to refresh their wardrobe or explore the future of fashion, virtual fitting rooms are more than just a tool: they are the beginning of a new era in the relationship between consumers and brands. Stop by the store ofMorumbi Shoppingand discover how Aramis is changing the way fashion is experienced in Brazil
