The National Data Protection Authority (ANPD) of Brazil recently rejected an appeal from Meta, parent company of Facebook, that sought to use data from Brazilian users to train its Artificial Intelligence (AI). This decision highlights significant concerns about ethics and safety in the use of data for AI development
Marcell Rosa, General Manager and Vice President of Sales in Latin America at Clevertap, alert about the risks associated with the use of data collected from platforms where misinformation and personal attacks are common. "When AI learns from biased information and", many times, prejudicial, the risk is that these machines not only reproduce, but amplify negative and distorted behaviors, Rosa states
The problem takes on worrying dimensions when we consider the Brazilian electoral context. During the 2022 elections, the Superior Electoral Court (TSE) reported receiving more than 500 daily alerts about fake news only in the second round
The main concern is that AI, trained with opinions of ordinary people often influenced by misinformation, can replicate and amplify negative patterns. AI tends to replicate human behavior, and when this behavior is characterized by polarization and lack of civility, "technology inevitably reflects these flaws", explain Rosa
The decision of the ANPD is seen as an important step to ensure the responsible and ethical use of data in AI training. "User privacy and information integrity are essential for the development of technologies that truly benefit society", concludes Rosa
This case highlights the urgent need for a more critical and regulated approach to the collection and use of data by digital platforms, aiming to protect the integrity of information and ensure that AI development is based on reliable and respectful data
