The National Data Protection Authority (ANPD) determined the suspension of the processing of personal data by Meta. The objective, to train the company's generative AI, raises crucial questions about the limits of current legislation and the ethical use of these technologies. Still, highlights the concern regarding the processing of data of over 102 million data subjects in Brazil without the proper compliance with the General Data Protection Law (LGPD)
The Meta case sheds light on the applicability of ANPD sanctions to any company that uses generative AI to process personal data. It is currently being discussed whether these measures are specific to large corporations or if they signal a stricter approach that could extend to other technology operators
Since the implementation of the LGPD in September 2020, Brazilian companies have been striving to adapt to new regulatory requirements. However, according to the IT Trends Snapshot 2023 study by Logicalis, global company of IT solutions and services, only 36% stated that they are fully compliant with the established standards
In light of this scenario, businesses specialized in legal consulting for technology companies are seeking to understand how to ensure the responsible use of personal data without incurring similar penalties. A SAFIE, company founded in 2020 that offers legal infrastructure solutions, is one of them. Lucas Mantovani, Partner and Co-founder of SAFIEcan provide insights on how to take proactive measures to avoid regulatory risks, ensure that AI practices are aligned with emerging legal standards and comment on the future of privacy in Brazil
Questions that can be addressed:
- What are the limits of current legislation regarding the use of personal data for AI training
- What happened to Meta can happen to any company or just those that use generative AI
- How can companies protect themselves from this type of sanction from the ANPD
- Is there a way to use personal data to train generative AI without violating the law
- What can we expect from the legislative landscape and authorities in the coming years regarding generative AI and personal data protection
