The Anjuss, streetwear store, launched a new e-commerce with simplified navigation, modern design and new technologies
According to Leandro Guerra, e-commerce coordinator of the brand, the goal is to prepare the company for a new level of digital commerce
"In the coming years", our goal is to achieve exponential growth and increase the relevance of e-commerce in the company's results. Our differential compared to physical stores is the absence of limitations of physical or geographical space. We can serve numerous clients from different regions of Brazil simultaneously, 24 hours a day, 7 days a week, comment the coordinator
Anjuss's concern with the online consumer experience follows a trend proven by the numbers. According to data from Abcomm (Brazilian Association of Electronic Commerce),the revenue of e-commerce in Brazil in 2023 was R$ 185,7 billion, with an Average Ticket of R$ 470,00 (a growth of 2% compared to the previous year), 395 million orders and 87,8 million virtual consumers
Expectations remain high for e-commerce in 2024. According to projections from Abcomm Forecast, the revenue of online stores in Brazil is expected to exceed 200 billion, with an average ticket of almost R$ 500,00 and more than 90 million virtual buyers.
The e-commerce department ofAnnunciationis responsible for the management and operation of the company's online sales. Your main functions include the development and maintenance of the sales website, ensuring easy and safe navigation for users. Furthermore, this department takes care of product management, from the registration and updating of information to the analysis of sales performance and is responsible for customer service, including support and complaint management
