Easter is one of the most important dates in the first half of the year when it comes to consumption. According to a survey by theTimelens, technology and data intelligence company for businesses, brands andcreators, based on data from Google Shopping and Google Trends, the topic showed a growth of over 300% in engagement in conversations and searches. The strength of the period was also directly reflected in the interest in products, which among the ten most searched items during the month, eight were Easter eggs
Therefore, increasingly, the smart solutions that support small businesses, medium and even large companies in e-commerce and retail become more valuable. This is because, they optimize strategies, anticipate trends, it's clear, drive sales during this and other seasonalities of the year. See below some of them and how they operate in the market
Online search data analysis optimizes inventory more effectively
A Timelens, specialized in connecting data and generating insights about market behaviors and perceptions, can boost the chocolate segment at Easter by providing detailed analyses that help companies understand consumer preferences. An example of this is the recent analysis by the company, in which it identified an increase of more than 800% in the search for 'Kinder egg Easter egg'. Insights like these allow brands to adjust marketing strategies and inventory assertively, and maximizing sales opportunities during the period
Data intelligence platform that tracks trends and consumption for e-commerce
A Nubimetrics, leading platform in providing intelligent data for sellers and brands, plays a strategic role in helping small ,medium and large sellers to stand out during seasonal dates like Easter. Through the analysis of behavior in the mainmarketplaces, the company provides information about supply and demand, that is, most searched products, price variations and underexplored opportunities. With this data in hand, retailers can make more assertive decisions about themixof products, positioning andtimingof campaigns, increasing your competitiveness even on highly competitive dates
Understanding the consumer through behavioral research with neuroscience and technology
According to Accenture, 61% of companies consider trend anticipation as a strategic priority. However, it is essential to include them in planning and transform them into information to be increasingly assertive in business strategies – especially on busy dates for consumption, like Easter. In this line, a Neura, consulting on behavioral studies and reasons, delivers 360 solutions by mapping cultural dynamics, decode research results in knowledge and translate them into robust strategies. With a multidisciplinary team, the company uses applied neuroscience technology through human behavior to analyze information and convert it into knowledge for brands and organizations, being a link between neuroscience and culture by translating the unconscious into conscious experiences
In the face of an increasingly data-driven landscape and a deep understanding of consumer behavior, the success in sales during Easter — and on other strategic retail dates — is directly linked to the ability of brands to anticipate market demands. Tools and platforms that combine data intelligence, technology and neuroscience have proven to be fundamental for understanding desires, predict trends and act with precision. The combination of analysis and sensitivity becomes the competitive differential for companies that wish to grow consistently in a constantly changing market
