AliExpress, international online retail marketplace, is celebrating its 15th anniversary with a renewed commitment to accessibility, innovation and customer satisfaction. Since its launch in 2010, the platform experienced remarkable growth, transforming the global e-commerce landscape by offering millions of products in various categories, improving logistics and enhancing the customer experience through personalization and innovative shopping features
Currently, the platform reaches over 200 countries and regions, serving hundreds of millions of consumers worldwide. To celebrate this special date, the company is introducing new features and revealing interesting insights about consumption habits
New “Snapshot” feature lets you revisit your shopping journey
One of the main novelties is the launch of the "Snapshot", a resource that provides users with a personalized summary of their shopping journey on the platform. According to the latest US Consumer Insights Report from AliExpress, conducted by Censuswide, an independent market research company, most consumers expressed interest in a personalized shopping summary, especially to discover total savings and favorite categories
The Snapshot allows users to relive their best shopping moments, including information such as
- The first order made on the platform
- How much the consumer spent (and saved!over the years
- The total number of packets received
- Top preferred shopping categories
Consumer trends reveal interesting behaviors
AliExpress data reveals that American buyers have a strong interest in categories such as Beauty & Personal Care, Technology & Electronics, Fashion, Fashion Accessories and Toys & Children. Emerging categories such as Health & Wellness and Outdoor & Travel indicate that American consumers have a passion for outdoor sports and are prioritizing well-being
Interestingly, the platform's data also reveals that more than 2.000 excavators were purchased in the USA through the site, highlighting the incredible diversity of products available
Economy is a priority for consumers in 2025
The Censuswide report, that researched 2.000 American consumers, highlighted important trends that shape online shopping behavior, emphasizing accessibility and changes in purchasing behaviors over the last 15 years
- More than 158 million U.S. consumers (60%) say saving money is their top financial goal for 2025
- American consumers are seven times more likely to agree that they will spend more strategically and intentionally in 2025 than to say they will shop more impulsively (44% vs. 6%)
- 60% of the surveyed buyers started using the platform since 2020, highlighting the growing enthusiasm for international trade
Birthday promotion with discounts of up to 80%
To celebrate the birthday, AliExpress is holding a big promotion from March 17 to 26, where American consumers will be able to enjoy
- Up to 80% off sitewide
- Daily prizes through “Shake & Win”
- Discount coupons with values ranging from $2 to $70, depending on the purchase amount
- Access to "Prize Land", a new mini-game that offers a chance to win more coupons, products and a part of $1.000.000 in credits for purchases
"We are incredibly proud of how far AliExpress has come in the last 15 years" – driven by our commitment to value, variety, innovation and customer focus, said Chris Carl, Marketing Chief of AliExpress USA. We hope to fuel our customers' passion for discovery while providing even greater value in the coming years.”
