The Adtech Replica, part of the Landscape ecosystem, arrives in the market with an innovative proposal: to accelerate and automate the production of digital campaigns through the union of technology and artificial intelligence. The company, founded by Fernanda Geraldini, a professional with extensive experience in the Production area, promises to reduce by up to 80% the time required for the deployment of pieces from a single campaign
The process of adapting advertising pieces for different sizes, formats and information, that will be broadcast in various squares and platforms, it is a common challenge for advertisers. This task takes a lot of time and ends up taking the creative team's availability away from focusing on creation. It is in this context that Replica presents itself as an efficient solution
"All the journey takes place within the Replica site", starting with the budget that the client prepares and approves, until the download of the pieces for publication. Based on a key visual, the campaign is unfolded by software that combines various artificial intelligence APIs and integrations focused on best practices and the necessary finishing for the digital universe, whatever the channel, the media or the amount of pieces, explain Fernanda Geraldini
Still in the testing period of the platform, Replica managed to unfold a campaign with 200 pieces in just a few hours, demonstrating the tool's potential to expedite processes that would normally take days or even weeks to complete
Gustavo Gripe, CEO of Landscape, highlights the importance of technology in the current scenario: "Media plans are becoming increasingly diversified. Probably, soon we will reach a 1:1 personalization. Bringing technology to the center of the table from now on prepares Replica for the new context of scale in parts production
The arrival of Adtech Replica in the market signals a new era in the production of advertising campaigns, in which artificial intelligence and technology come together to optimize processes, allowing creative teams to focus on what really matters: creativity and strategy to impact the target audience
