To reinforce the brand's commitment to creativity and the country’s cultural identity, Adobe Brazil, in partnership with Sioux, launches today, March 20th, a web series "Art that Swings". The production delves into the universe of Brazilian artists from various fields – photograph, audiovisual, design, illustration and music production – to understand how culture, technology and originality intertwine in their creative processes.
The unreleased web series was conceived by Adobe and developed by Siouxspecialized agency in marketing, technology and design. Each episode, a new artist will share their journey, its influences and the paths it takes to transform ideas into authentic works. The presentation will always be on the Adobe Brazil YouTube channel
The project blends everything we carry in the essence of Adobe and what we prioritize strengthening locally: art, connection, diversity, technology and Brazilianness. A web series, without a doubt, will be another successful project of our channel, celebrate Vitor Gomes, Senior Product Marketing Manager at Adobe
Audio-visual production by Areia Filmes, the web series features testimonials from renowned artists such as Nave Beatz (music producer and Latin Grammy winner), Mayara Ferrão (visual artist who incorporates Afro-Brazilian narratives and artificial intelligence into art), Maíra Erlich (documentary photographer, National Geographic Explorer, Nay Jinknss (photographer and LGBTQIAP+ activist, winner of the PIPA Award and FLIP, Aline Bispo (multitalented artist and illustrator of "Torto Arado") and Fernando Nogari (director of films and music videos for major pop artists, internationally acclaimed
A web series reinforces Adobe’s commitment to culturalization in Brazil, highlights local references and showcases the richness of national culture and creativity. Highlighting artists who translate Brazilian identity into their works, the initiative seeks not only to inspire new generations, but also solidify Adobe as an ally in valuing and strengthening artistic expression in the country, connecting technology and culture authentically
"Art That Swings" inspires professionals and demonstrates how technology and culture can complement each other in contemporary art within the creative market. A web series aligns storytelling, visual narrative, creative direction, content strategy and narrative approach, ensuring that each episode offers an authentic and inspiring experience for the audience. Furthermore, the project highlights Sioux's role as an innovative consulting agency capable of creating visual narratives and content strategies that expand the impact of Brazilian creativity.
Philippe Capouillez, CEO of Sioux, highlightsOur commitment since 2020 has been to the culturalization of the Adobe brand in Brazil. This process goes through the website, applications and, obviously, communication also. Meanwhile, in the last two years this story gained a new chapter when we started bringing creators to be part of this brand moment in our country. No one can speak better about Brazilian art than those who create it. Adobe is part of this structure and also has a mission to celebrate this important moment in Brazilian art.”
For Vivian Kuppermann, Marketing Manager of multinational corporation, the project brings the brand even closer to Brazil’s creative communities. In 2025, we aim to strengthen and celebrate local creativity. To launch this movement with a project of the level of Arte that Ginga, that gives voice to artists of different profiles and places in the country, leaves us extremely happy and excited for what is to come!”, account
Aline Bispo, multitalented artist and illustrator of "Torto Arado", the web series premieres with the episode "The power of Brazilian illustration". To check, accessAdobe Brazilno YouTube.
