According to a study conducted by Ipsos Public Affairs & Corporate Reputation Brazil, only 23% of the Brazilian public believes that companies are doing well in fulfilling sustainable actions. On the other hand, a survey by Amcham Brazil indicates that 70% of national institutions actively invest in ESG practices. It is precisely with the aim of reducing this gap that theWill, greentech that develops and simplifies the calculation of environmental impact for companies, makes available its tool forGreenhouse Gas (GHG) Inventoryfor the market
Focusing on making environmental impact calculation more practical and strategic, the solution works intuitively, since the simplification of more operational steps, how data collection, up to the permission for measurement within the scope 3 of emissions. This makes the software an ideal solution for companies of various sizes and sectors that are starting to report or digitize their calculations in inventory
"We realized that companies have evolved to software in various areas", as HR, legal, marketing, but sustainability remained stagnant, with the need for spreadsheets, e-mails, pasta, and the documents. This required an evolution for sustainability to truly be a priority within companies, says Isabela Basso, founder of Zaya
Developed by the team of specialists from greentech according to the methodology of the Brazilian GHG Protocol Program, the software has features to address the main pain points reported by companies, from: filling and viewing results by unit of the organization, identification of the main sources of emissions with real-time graphs and inclusion of evidence to facilitate audit processes up to delegation of responsibilities for internal data collection
According to the executive, the use of software contributes to a panoramic and integrated view regarding sustainability. "The Zaya software brings three main benefits: it is faster than internal spreadsheets", generates data with higher quality and engages people from various areas of companies, making the inventory something strategic that transcends the area of sustainability, details.
Hot market
The launch of Zaya's GEE inventory accompanies a movement to strengthen the global market for sustainability management software. In 2024, 535 companies publicly reported their emissions
Besides the new platform, recently the company had already announced a solution aimed at diagnosing supplier engagement, allowing companies to act as catalysts for climate action within their value chains, incentivando e permitindo que seus fornecedores e/ou clientes também façam o cálculo das suas emissões..
According to Basso, the projects have been developed with a focus on ensuring an increasingly broad view of the environmental impact of the corporate scenario. Each new release aims to help companies strategically assess their environmental impact. We are in an era where sustainability has become a requirement, and we operate with a focus on simplifying the processes of calculating and mitigating emissions, concludes
