Deloitte Touche Tohmatsu India LLP has formed a strategic alliance with CleverTap to help companies transform their customer engagement strategies through data-driven insights and AI-powered automation. The partnership aims to allow companies to optimize interactions with customers, improve retention and accelerate digital transformation
As companies migrate to data-driven engagement models and insights, there is a growing demand for real-time analyses, predictive customer insights and personalized experiences. This collaboration will focus on key sectors, as retail, financial services, fast trade and travel, where companies seek to create seamless customer experiences, personalized and scalable
Commenting on the alliance, Hemendra Upadhyay, partner at Deloitte India, stated: "In today's highly competitive business environment, offering a personalized and customer-centric experience has become a determining factor for success. Organizations from various sectors are leveraging data, digital tools and advanced technologies not only to identify your most valuable customers, but also to stay ahead of the curve. This partnership is not only about solving current challenges—it's about equipping companies with the tools and insights needed to stay competitive in an evolving digital landscape through the ‘power of collaboration’.”
Anand Jain, co-founder and director of products at CleverTap, stated: "Partnering with Deloitte marks a crucial step in expanding CleverTap's reach. Your innovative strategies and local insights, combined with our AI-powered enterprise platform, will enable companies to foster deeply personalized and scalable engagement. Together, we are redefining connections with customers and accelerating growth in various regions.”
Balaji Venkataraman, partner at Deloitte India, highlighted the importance of customer engagement in today's business environment, stating: "As companies move beyond traditional models, they need scalable AI-powered solutions that seamlessly integrate with their digital strategies to improve agility and promote meaningful customer engagement. This partnership will combine Deloitte’s expertise in consulting and construction and operation with CleverTap’s advanced technology, allowing brands to enrich the customer experience, increase retention and drive long-term business value.”
Sidharth Pisharoti, revenue director of CleverTap, stated: "Joining forces with Deloitte reinforces CleverTap's commitment to solving critical business challenges, delivering data-driven insights and personalized engagement at scale. Through our integrated solutions and joint initiatives ofgo-to-market, companies can deepen relationships with customers, optimize operations and achieve sustainable growth. Together, we are setting a new standard for how brands accelerate digital transformation and achieve market leadership.”
CleverTap's MarTech solutions, your product experience platform and VoIP-based engagement capabilities will be integrated with Deloitte's expertise in digital strategies, allowing companies to enhance personalization, automate marketing workflows and optimize engagement touchpoints
In the short term, the alliance focuses on pilot projects, joint trainings and co-marketing initiatives to validate integrated solutions and showcase early successes. In the medium term, efforts will deepen through the development of industry-specific solutions, expanded go-to-market strategies and feedback-driven optimization. Looking to the future, long-term vision includes co-innovation labs, expansion of the ecosystem through strategic partnerships and a commitment to sustainable growth metrics to generate measurable value.
This partnership will evolve through continuous collaboration, ensuring alignment with the market and an impactful digital transformation for clients
