In the Brazilian e-commerce landscape, where 80% of online sales are concentrated in marketplaces. The difference between scaling operations or succumbing to bottlenecks lies in a critical factorintegrated automationWith increasing competition and narrowing margins, sellers who master intelligent management tools not only survive – but capture market share while competitors struggle with manual processes.
This is what specialist Claudio Dias, CEO of Magis5, an automation hub that connects retailers to major marketplaces like Amazon,, states.Free Market, SHEINShopee, Magalu, Netshoes, Leroy Merlin, AliExpress, Americanas, and MadeiraMadeira.
Selling online seems simple; just list products and wait for orders, but the reality for sellers is quite different.Stockpricing, invoice issuance, freight, customer service, and financial management: everything needs to be done in real time and without errors.
According to Dias, those who still do this manually lose money, time, and, worse, competitiveness. "Automation is not a luxury, but a necessity. If you sell on multiple marketplaces without automation, you're playing in hard mode. Creating ads and updating inventories manually on each platform is unproductive. With an intelligent system, a single click solves this. Time is money," he states.
The global market for marketing technology is booming: by 2025, investments in the sector are expected to exceed $13 billion, with a large portion allocated to AI and automation, according to Statista. In Brazil, 78% of companies are already investing in this technology, according to the OTRS Spotlight: IT Service Management survey.
The explanation is simple: automation reduces costs, eliminates human errors, and speeds up processes.Dias emphasizes that the major players follow a triad: robust technology,data-driven strategyand continuous training. "Advanced software without operational knowledge is as ineffective as a qualified team stuck in manual processes," he warns.
Strategic automation here is the differentiator foroptimize operations in marketplacesBy integrating processes such as multichannel ad publishing, intelligent inventory synchronization, automated document issuance, and real-time data analysis, sellers turn operational efficiency into a competitive advantage.
Automation turns time previously wasted on repetitive tasks into strategic capital. When intelligent systems take over operational processes, sellers gain the ability to focus on what truly matters: market analysis, customer experience, and business expansion – pillars that drive sales sustainably," emphasizes Claudio Dias, CEO of Magis5.
E-commerce is undergoing a paradigm shift, where automation has ceased to be a differentiator and has become a basic requirement. "It's no longer a matter of choice, but of necessary adaptation to remain relevant in the market," concludes Dias.
