Mobile device brands that strengthened transparency and data protection during Consumer Week were more likely to attract and retain customers. Data collected by Appdome, leader in mobile experience protection, we highlight the digital impact of this period among Brazilians who use shopping app stores. The survey shows that 84,5% of consumers prefer to use mobile apps for shopping, a 53% higher index than the global average
The data are from the Consumer Expectations on Mobile Application Security research, highlights the growing importance of apps in digital retail. During Consumer Week 2024, there was a significant increase in online transactions in Brazil. According toVisa Consulting & Analytics, The volume of transactions made with Visa credentials grew 15% compared to the same period in 2023. The apparel and department store segments stood out, with a 20% increase in transactions
No e-commerce, the number of purchases also registered a strong increase transactions grew 20% compared to the previous year, while the clothing and department store sectors saw a 30% increase in online purchases. Small and medium-sized retail companies moved R$88 million, a growth of 44% compared to 2023. The average ticket was R$244, with credit cards representing 49% of transactions and PIX increasing its share from 34% to 42,5%
Trends indicate that these numbers will continue growing in 2025, especially in purchases through store apps. A study ofCNDL and SPC Brazilrevealed that 86% of internet users made purchases through apps in the last year, a 7 percentage point increase compared to 2021. With distrust of large platforms and an excess of misleading information, consumers are migrating to more controlled and personalized experiences, reinforcing that the future of e-commerce is in brand apps and closed marketplaces
Mobile apps have surpassed traditional websites in digital retail
In the last three years, mobile apps surpassed online websites, making it undeniable that apps have replaced traditional websites as the primary shopping channel in Brazil, says Chris Roeckl, Product Director of Appdome
Customer experience has become a decisive factor for the future of digital retail. A well-designed app offers convenience, personalization and security, essential elements for retaining consumers and encouraging repeat purchases. Features like intuitive navigation, personalized recommendations by artificial intelligence and facilitated payment options help eliminate barriers in the buying journey, increasing conversion rates and reducing cart abandonment. This trend is reinforced by research from Akamai, which revealed that 77% of Brazilians abandon online purchases due to an unsatisfactory experience on the website or app, especially in transactions between R$101 and R$200
Security and privacy will be fundamental for success in e-commerce
The future of e-commerce will be dominated by brands that guarantee a secure digital environment and an excellent user experience. Among consumers' main concerns when buying through mobile apps, hackers and digital frauds lead with 61,3% and 54,5%, respectively. The Appdome report indicates that 78% of respondents have already deleted or canceled mobile apps due to privacy and security concerns
For companies, this means investing in cybersecurity, Transparency in data usage and measures like advanced authentication and a seamless experience are essential strategies to strengthen consumer credibility and trust
Mobile applications that demonstrate a commitment to security and user experience gain greater customer loyalty, reduce dropout rates and, consequently, generate more profits in the long term, explain Roeckl
In this scenario, it is clear that mobile apps are not just the future of e-commerce, but also the key to building lasting relationships between brands and consumers. However, this preference is accompanied by a growing demand for security and privacy, making it essential that companies invest in robust technologies to protect their users while offering an exceptional experience
Those who provide a seamless experience, personalized and, above all, reliable will have a significant competitive advantage, ensuring greater engagement, loyalty and sustainable growth in the digital market, the Appdome expert concludes
