A recent study byMcKinseyrevealed a surprising fact: 72% of global companies have already adopted Artificial Intelligence (AI). But, in Brazil, the optimism is even greater, with 62% of companies planning to increase their investments in AI in 2025, according to SAP. The question that remains is: is your company among them
Research shows that Brazil is the most optimistic country in Latin America regarding the potential of AI in the workplace. Most Brazilian companies view AI positively, with 52% having a completely favorable perception and 27% with reservations
One example is retail,AI is revolutionizing the shopping journey, personalizing experiences and optimizing processes. With a personalized AI assistant, companies can access real-time data, customized reports and even sales forecasts
Personalization with AI: the new era of customer experience
AI personalization is transforming the way companies connect with their customers. Through data analysis and learning user behavior, AI allows for the creation of highly personalized experiences, from product recommendations to personalized messages
According to the recent report from the IBM Institute for Business Value
- 71% of consumers expect personalized content from companies (McKinsey)
- 67% feel frustrated with non-personalized interactions (McKinsey)
- Fast-growing companies generate 40% more revenue with personalization (IBM)
With this, we can note that AI personalization is no longer a differentiator, but rather a consumer expectation. Companies that invest in this technology are one step ahead in building lasting relationships and increasing revenue. AI allows for the creation of dynamic and intuitive reports, facilitating data visualization and decision making. And all of this in real time, with direct integration to databases and internal systems
Trends and challenges of AI
Advances in generative AI, intelligent process automation and deep personalization are some of the trends shaping the future of retail. But we also face challenges such as data quality and accuracy
AI is transforming the corporate world, and the companies that invest in this technology will be one step ahead. Understanding how this technology can be applied to your business is the first step to exploring its potential. Mouts TI closely follows the developments in AI and can help you better understand the applications for business. With expertise in Machine Learning, data analysis and application development, offering full support, from implementation to maintenance. The main objective is to ensure that technology is always aligned with business goals and customer expectations
