With the increasing competitiveness in the online market, preparing properly for this occasion can make all the difference in sales results.Thinking about it, a SuperFrete, logistics solutions specialist, share six tips to help entrepreneurs boost their online sales on this special date. Check it out
- Planning in advance
Planning ahead is essential to ensure sales success. Contacting suppliers in advance allows merchants to ensure the availability of the products that will be offered.
It is essential that merchants start planning in advance, mapping and contacting suppliers and managing inventory efficiently,"highlights Fernanda Clarkson", CMO of SuperFrete. "This will ensure that there are no product shortages during the campaign", avoiding loss of sales and customer dissatisfaction, complement
- Correct pricing of products
Defining the correct pricing is crucial to avoid losses. It is important to analyze the profit margin and the costs involved, including shipping, to offer competitive prices without compromising the financial health of the business. A well-planned pricing strategy helps balance the accounts and keeps the products attractive. Also consider an analysis of the competition and market trends to adjust prices appropriately
- Campaign anticipation
Anticipating the campaign on social media and in the store's channels is an effective strategy to engage the audience. Use teasers, countdowns and informative posts help create anticipation and increase consumer interest. Furthermore, investing in email marketing campaigns and sponsored ads can expand reach and attract new customers
- Special promotions for the date
Offer special promotions for Merchant's Day, using cross-sell techniques, can increase the average sales ticket. Cross-sell involves suggesting complementary products to what the customer is buying, encouraging him to add more items to the cart. Furthermore, attractive discounts and flash offers create a sense of urgency, stimulating impulsive purchases
- Count on a logistics partner
Count on a logistics partner, like SuperFrete, it is essential to reduce shipping costs and sell more. "An efficient and cost-effective logistics significantly improves the customer experience and can be a competitive advantage", Fernanda states.
A good logistics partner ensures speed and security in deliveries, what increases customer satisfaction and trust in the store. Furthermore, negotiating competitive freight rates can help offer better prices to consumers
- Shipping strategies
Implement strategiesfixed shippingor free shipping for the date can be a significant differentiator. Free shipping can motivate 73% of purchases in e-commerce, according to the E-commerce Trends 2024 research. However, it is important for the retailer to develop this strategy well to avoid being in the red.
Offering free shipping on orders over a certain amount can increase the average ticket and balance costs. Furthermore, mapping the location of the audience and limiting free shipping to the most sold regions can optimize shipping costs. Cheaper shipping alternatives, but ensure the quality of the shipment, should also be considered
