The year 2025 begins bringing new trends that promise to stand out in the jewelry and accessories market. According to Lorena Rabelo, founder of Lure Jewelry, five main trends will shape the sector this year
1 – We will see a return of maximalist jewelry. Large and eye-catching pieces, with a lot of color, layers of precious stones and lush designs
2– With consumers increasingly seeking unique products, personalized jewelry and items with initials will make a strong comeback in the market.
"The handmade jewelry with meticulous design and precious stones makes them more exclusive", and that is what consumers are looking for, something that no one else has, "that brings a meaning behind" says Lorena
3– Sustainability will continue to be one of the biggest trends in 2025, with jewelry made from recycled materials and gemstones from sources.
4– Geometric lines and cleaner designs, combining with bolder pieces or a futuristic aesthetic
This is what Donata Meireles also points out. Recently, the influencer and fashion consultant, he commented on his blog that the trend for 2025 is filled with boldness, irreverence and a touch of nostalgia with a modern twist
5– Vibrant Colors and Alternative Gemstones. The combination of these colored stones with metals of different colors, will create more affordable and innovative jewelry and accessories for the young audience
The demand for new designs and varieties, is driving market growth in Brazil, that according to Mordor Intelligence,must grow at a CAGR of 8,31% between 2024 and 2029, reaching US$ 5,34 billion by the end of the period. In the face of so much trend and demand, new designers and specialized courses have emerged
"Currently, many people wish to have the autonomy to create their own jewelry, whether for personal use or to start a business, but they face difficulties in drawing or putting their ideas on paper. In light of this, I envisioned a course with an exclusive technique that teaches a person to become a designer, even without drawing skills. We use templates that function as drawing molds in human scale and for stones, facilitating the creation of designs in a simple way. With these templates, just outline the mold and let creativity flow, resulting in unique pieces, explain the CEO of Lure
Still according to Lorena, 2025 in general, will be marked by mixes of textures and metals, everything with a lot of style and individuality of the pieces as a preference when choosing at the time of purchase
