According to the Brazilian Association of Electronic Commerce (ABComm), until 2026, Brazil will have more than 100 million online shoppers. To keep up with this demand and strong trend, companies find themselves obliged to adopt technologies that ensure efficiency and innovation within the digital realm. It's no coincidence, therefore, that the World Economic Forum indicates that, next year, the increasing digitalization will contribute approximately US$100 trillion to the global economy, consolidating investment in digital tools as a strategic necessity for brands.
According to Gabriel Lima, CEO and founder ofENEXT, specialized consultancy in full digital, the accelerated transformation goes beyond the possibility of enhancing results, providing clear competitive advantages, as greater customer retention, increase in revenue and resource optimization. In the executive's view, companies that do not invest in digital strengthening run the risk of falling behind.
"Solutions like artificial intelligence, data analytics and intelligent logistics systems demonstrate tangible benefits by enhancing operational efficiency, reduce costs and accelerate decision-making, affirms. In an increasingly dynamic market, counting on these innovations has become crucial for companies that want to stand out and thrive, he adds.
Thinking about it, the specialist listed 5 digital solutions identified as essential for brands that want to stand out in the market next year. Check it out
Automated retail media
Retail media has been gaining ground as a strategic tool to increase ROI within marketplaces. Market data indicates that about 73% of purchasing decisions are influenced by personalized ads. Companies that invest in this solution can enhance sales and strengthen their connection with consumers, offering products and conditions closer to your interests
"In the current scenario", retail media is consolidating as one of the main tools to increase ROI in the country's major marketplaces such as Mercado Livre, Amazon and Magazine Luiza, affirms Lima. The solution not only boosts sales, but also creates a more targeted and pleasant shopping experience for the user, punctuate.
AI for Customer Experience Personalization
AI-based tools elevate the level of personalization in e-commerce, enabling better product suggestions and recommendations based on each user's individual purchasing behavior. According to data from McKinsey, AI personalization solutions can generate an increase of up to 40% in company revenues
Technology goes far beyond basic personalization. Through its high data analysis capability, she becomes capable of understanding consumer buying behavior at an extremely detailed level, allowing for better recommendations and more robust strategies.”, explain Gabriel Lima
Advanced SEO and performance optimization
Search engine optimization will also need to consolidate as a central pillar in 2025. Advanced SEO strategies, combined with performance analysis, ensure that companies achieve more organic traffic, reducing customer acquisition costs, in addition to helping brands achieve more organic visibility within these search channels
Cross-channel media management
Integrated campaigns across different and diverse channels, like social networks, searchandretail media, are responsible for ensuring a more consistent brand presence. For the specialist, with the expansion of AI and the possibility of omnichannel personalization, it is already possible to increase the sales conversion rate by up to 25% thanks to this strategy
Cross-channel media management keeps consumers engaged and delivers consistent results. Omnichannel personalization is crucial for increasing customer retention and conversion at different touchpoints, highlights the CEO of ENEXT
Integrated CRM and Marketing Automation
The use of robust CRMs, integrated into marketing automation solutions, it will also be indispensable in 2025. Thanks to the assistance of these tools, brands can manage leads, retain customers and automate personalized communications, contributing to the improvement of the conversion rate and optimizing the customer experience and business results.
"Automating customer relationships is essential to ensure efficiency and provide a personalized experience at scale". In 2025, this will be essential for companies seeking sustainable growth, concludes Lima
