E-commerce is expected to generate revenues of R$224.7 billion in 2025, with a growth of 10%, according to ABComm. Therefore, it is crucial to build customer loyalty with convenience, efficient deliveries and logistics integration with management software, which reduces errors, improves the shopping experience and gives entrepreneurs more control over their work.
The product marketing director at Omie, a cloud-based management platform (ERP), José Adriano Vendemiatti, lists the main problems that can be avoided with systems integration — a feature that allows entrepreneurs to access, directly through the software, services from other companies, such as logistics partners.
1 – Lack of agility and high operating costs
The lack of automation results in inefficient processes and increased operating costs. Integrating ERP with logistics services makes it possible to schedule product deliveries directly through the system, simplifying processes and ensuring greater agility. Companies can manage logistics expenses more efficiently, providing a more affordable and competitive service.
“It is also possible to obtain a freight quote, hire the logistics service — with the value automatically filled in on the sales order —, issue the shipping label and track the delivery at every stage of the journey,” explains Vendemiatti.
2- Incorrect and delayed delivery
The delivery time impacts the purchasing decision of 53% of consumers, according to research by Opinion Box. The director warns that the lack of an integrated system can compromise this choice and generate errors in order processing, resulting in delays. With an ERP linked to logistics, entrepreneurs can monitor all sales on a single platform and check the delivery route with constant updates.
Furthermore, the lack of digitalized management can lead to manual errors. Integration ensures greater accuracy in processing, ensuring that each customer receives exactly what they purchased.
3- Difficulty in trackingVendemiatti points out that without an automated system, customers may have difficulty tracking their orders. Synchronization between ERP and logistics allows automatic updates on the status of orders, providing greater transparency and confidence to the consumer.
4- Lack of inventory controlEfficient inventory management is essential to increase sales and improve the shopping experience. Advantages include reducing waste, controlling product inputs and outputs, and identifying best-selling items. A lack of communication between distribution and volume can cause stockouts or excess merchandise. With an integrated ERP, it is possible to monitor storage in real time, preventing unavailability or loss.
5- Tax errors and errors in issuing invoicesIssuing invoices manually increases the risk of errors and can result in penalties. With automation, documents are issued securely and within regulations, ensuring compliance with current legislation.
Therefore, for entrepreneurs working in e-commerce, investing in an integrated platform, such as an ERP, is not just a choice, but a strategic necessity. “In conclusion, automation and integration between management systems results in greater control over the business, a more satisfactory shopping experience for the consumer and, consequently, sustainable growth for the company,” concludes the director of Omie.
