According to a survey by Bain & Company, increasing the retention rate by 5% can increase profits by between 25% and 95%. Furthermore, for 73% of the respondents, the customer experience was a key factor in influencing their purchasing decisions, according to a study by PwC. That is to say, theCX(Customer Experience) is the main trend in 2025.
5 Tips to Improve Customer Experience in 2025
The dynamism of the business world requires competitive strategies to stand out. Among the alternatives, enhancing the customer experience should always be the focus. This is because it is the best way to retain the audience, drive the company's progress and increase positive results. In this scenario,Carlos H. Mencaci, CEO from Total IP, set aside some tips on how to use technology as your greatest ally. Look:
1) Data analysisuse data analysis tools to better understand behavior and preferences. "We have solutions capable of automating the offers", that can be sent by amailling "extensive contacts", comment Mencaci
2) Chatbots intelligentthis is the best strategy, because they operate 24 hours, on any day of the week. "With the Dynamic Robots from Total IP", it is possible to provide instant and personalized support, improving the customer service experience, adds.
3) Platformsomnichannelit is essential to be present on all communication channels, interacting with the audience. With Total IP, the executive can integrate different vehicles, like social networks, email and phone, to provide a consistent and uninterrupted experience, regardless of the choice of who is on the other side of the screen.
4) Continuous feedback: Requestfeedback regular of the clients. Inclusive, with the Dynamic Research Robot, it is possible to collect feedback after each active call. "These pieces of information are valuable for constantly adjusting and improving the products offered", highlights theCEO from Total IP.
5) Experiencemobileincreasingly, Brazilians spend their time on their cell phones. That's why, it is essential to optimize thesite and mobile applications to ensure their interactivity and responsiveness, facilitating navigation and completing purchases viasmartphones.
Finally, investing in modernities with the aim of enhancing the customer experience is not an expense, but rather an investment. According to Harvard Business Review, satisfied consumers spend on average 140% compared to those who are dissatisfied. Still, 86% are willing to pay more for a better experience, points to RightNow. That's why, counting on the right partner to take the business off the ground is the best strategy!
