Brazilian e-commerce continues to break records and expand its relevance in the market. Only in the first quarter of 2024, the sector moved R$44,2 billion, according to the Brazilian Electronic Commerce Association (ABComm), marking a 9% increase in revenue compared to the same period last year
This growth leads us to question: what will the sector's performance be in the first three months of 2025? The expectation is that continuous innovation and investment in technology can further drive this progress
Thinking about it, a Magis5, automation and integration hub that helps in business management in marketplaces, share five tips to boost your e-commerce and start 2025 on the right foot
- Organization and focus on optimization
To build a successful e-commerce, the organization of the stock is essential. With an inventory management system integrated into your sales platform, do you guarantee the availability of the products, avoids financial losses and provides a more satisfying shopping experience for its customers.
By having precise control of your inventory, you avoid selling unavailable products and optimize your investments, ensuring the financial health of your business
- Process automation
For sellers looking to scale their businesses in 2025, automation is essential. Besides automation, integrating your store with major marketplaces is a fundamental step to expand your online presence and increase revenue
A Magis5, for example, connects sellers to the biggest players in Brazil, like Magalu, Shein, Shopee and Mercado Livre, automating tasks such as sales management, stock, issuance of invoices, and expedition.
With automation, all sales made in different marketplaces can be centralized in a single automated platform. This ensures more efficient management and the chance of errors such as incorrect product shipments decreases considerably, explain Days
Thus, invest in the right tools, that integrate all these systems, it not only facilitates management but also creates a more satisfying shopping experience. This is reflected in a more agile and uncomplicated journey, essential to maintain competitiveness in the market. The research of the Baymard Institute, with 4.384 digital buyers in the USA, revealed that 24% of consumers abandon their carts due to the requirement to create an account, 17% give up due to a complex checkout process. By simplifying these steps, companies reduce the risk of abandonment and increase conversion rates, ensuring more sales with less friction
- Focus on customer experience
The customer experience is crucial for gaining loyalty and generating recommendations. Invest in efficient support, with quick and accurate answers, it is essential.
There are essential CRM (Customer Relationship Management) tools to strengthen the relationship with customers, that cross data and retrieve interaction histories, let them be conversations, purchases or, yet, simple navigation. This allows for a more personalized and effective approach during service, increasing customer satisfaction, points Claudio Dias.
In addition, the automation of tasks such as welcome emails and chatbots streamlines service and increases customer satisfaction
A survey released by Similar Web shows that automated welcome emails sent by e-commerce companies had a conversion rate of 51,9%. Another research, now from Poli Digital, revealed that 61% of consumers view interaction with chatbots positively, highlighting the importance of this technology in service
- Using data for strategic decisions
Monitoring store performance and understanding consumer behavior are essential steps to adjust strategies and maintain competitiveness. Constant monitoring of KPIs (key performance indicators) is important to identify bottlenecks, improve processes, adjust the course and achieve the desired results, complements Claudio Dias.
The Magis5 platform, for example, offers advanced dashboards for BI (Business Intelligence) data analysis, allowing companies to monitor their performance in real time, identify improvement opportunities and make decisions based on accurate and up-to-date data. BI is a technology that uses tools and processes to transform large volumes of raw data into valuable information, facilitating analysis and strategic decision-making
Furthermore, trend forecasting tools are allies for companies that want to understand and anticipate consumer behaviors, creating products and campaigns that align with what will become desirable to the consumer audience.
Another important aspect that comes from analyzing consumer data and their preferences involves the smart use of keywords in product descriptions as they are essential for increasing visibility and ranking in search engines, facilitating product location
- Rely on customer recommendations and testimonials
An effective strategy to increase sales in e-commerce is to invest in customer recommendations and presence on social media platforms. Data released on Similar Web, show that, approximately, 70% of online shoppers read between one and six reviews before making a purchase decision. Furthermore, 61% of consumers in the US made purchases after reading recommendations on blogs, showing how third-party content can influence.
Younger generations also show a strong tendency to seek products on social media: 54% of Gen Z shoppers and 58% of Millennials say that social media is a more effective place to discover new products in online searches.
Another important point is to invest in robust content available on the internet and even on product pages. Information is one of the main factors that influence consumers' purchasing decisions. So that the products stand out and the customer has confidence in the purchase, the pages need to provide clear data, detailed and attractive, directly influencing purchasing decisions. Include videos, animations or even interactive guides can make the experience richer, good photos are also essential to convey the quality and details of the product.
Attention to the fact that consumers tend to trust the opinions of other buyers. Therefore, the inclusion of reviews from other customers and testimonials about the product usage experience creates trust and generates social proof that can influence the purchasing decision.
"With these practices, e-commerce can not only keep up with market growth, but also to stand out, "conquering more clients" reinforces the CEO of Magis5
