The world is different and outdated strategies no longer work. Today, we have innovation knocking at our door every day, with constantly updated artificial intelligence. Those who are not connected with the news, with the unprecedented nature, will be left behind. That's why, it is necessary to change, it is necessary to update, also, the way of planning. After all, new times require a new planning
The above statement reflects the spirit that the businesswoman, counselor, writer and speaker Tarsia Gonzalez brought to the dissemination of the strategic pillars of the 2025 planning of the giant Transpes, one of the largest logistics companies in the country, with 23 branches spread across the country and a winner, for three consecutive years, do Prêmio Você S/A Melhores Empresas para se Trabalhar no Brasil
According to Tarsia, the companies' sales department needs to be aware of the changes, as well as the Human Resources area: "the idea is that the company, as a whole, adopt a futuristic stance, inn, without neglecting the values that guide its growth. She outlines three key points of a strategic plan that will prepare companies for the future
First step: Process Standardization
When we talk about standardization, the goal is to create a structured pricing base and disseminate essential technical knowledge (tax), fiscal, routes, equipment and operations) for the entire team. This makes the teams work in unison, walking in pursuit of the same goals and with the same tools
And how did you manage? Tarsia responds: "with the implementation of continuous training and tools that centralize strategic information, ensuring that the sales team is prepared to act with a consultative approach and empowered with reliable data
Second step:Alignment between Commercial and Operations
Here, the aim is to ensure smooth integration between sales and operations, eliminating bottlenecks in the handoff and creating synchronization in the capture cycle, sale and delivery. This movement reduces the chance of errors, delays and, especially, help in maintaining the quality of the entire production chain. How to do? structuring alignment rituals (regular meetings and check-ins) between areas to anticipate challenges and adjust expectations, ensuring delivery and customer satisfaction, explain Tarsia
Third step:Customer Engagement and Focus on Consultative Relationship
Overcoming customers' reluctance to provide feedback (NPS) and strengthening the business relationship with consultative positioning and engagement strategies is urgent, in times of hyperinformation and constant innovation. According to Tarsia, this can be achieved by adopting personalized approaches, as targeted follow-ups, sharing of results and building clear value propositions that demonstrate tangible benefits for the customer
For the specialist, it is more than time for Brazilian companies to understand that the world is the limit, and that only governance and standardization, united with an open mind for the future, can boost the market and take Brazil to another reality. "It is more than time for us to use the knowledge we already have and the quality of our processes to take our country to an innovative and prosperous position". I believe, and you?”
