A UBRAFE(Brazilian Union of Business Fairs and Events) has just released the balance sheet of the first edition of the business fair for the events and live marketing sector EXPERIENCE EXPO (EEX). Promoting gender equity, with a representation of 50% men and 50% women among the 80 speakers from 7 countries such as Brazil, Germany, France, Argentina, Bolivia, Mexico and Canada. In addition to diversity and inclusion, they were discussed among the conversations about the future of the sector and current topics, the presentation of case studies from the most relevant events in the national and international scenario and especially discussions and examples of how the events sector can and should contribute to ensuring that in-person events are seen and analyzed as positive agents of sustainability .EEX has also established itself as a networking platform, but mainly as a generator of business opportunities for the B2B and B2C events sector, registering the presence of 2 on two days of the event.800 participants, with 80% of them being residents of the city and state of São Paulo, and 20% from other states in Brazil and countries
"We are very excited about the results obtained from the 1st edition of the Experience Expo", because in addition to the business generated between companies in our sector, we were able to analyze and verify directly how events can contribute to our goal of being carbon zero in the coming years, celebratesPaulo Ventura, chairman of the board of directors of UBRAFE.
With an expectation of reaching 55 exhibiting brands in the first edition of the event, the EEX registered a total of 65 exhibiting brands, number above the planned. The EEX brought a milestone in a reference event on sustainability, becoming a model event for other events in the sector. During the congress, executive Kai Hattendorf emphasized the importance of commitment to the environment by reducing the carbon footprint to zero, inviting the sector to deeply reflect on an important and urgent contemporary issue. Kai Hattendorf also celebrated the joint signing of 33 Brazilian companies, all associated with UBRAFE, the global commitment that all events must be carbon neutral in the coming years. Today in the world, more than 700 companies and organizations in the events sector have already made this commitment. Among various actions that focused on sustainability, the event prioritized digital signage and communication, the use of carpet made from recycled PET bottles, the reduction of single-use plastic usage, the use of natural fibers in the uniforms of the event support team, in addition to having introduced technological innovations such as simultaneous translation of lectures through artificial intelligence, as well as the mitigation of all CO2 emissions associated with the transportation of all materials used, and the movement of visitors to the event, in partnership with Carbono B
The 2.800 badges issued for visitors were produced with paper that contains arugula seeds. Each badge contains an average of 10 arugula seeds, therefore, if all are planted, a total of 28 thousand feet of arugula will be produced, equivalent number to the volume sold in almost 1 day of vegetable sales at Ceagesp in São Paulo
The first edition of the EEX also recorded a total of 1.950 liters of water distributed free of charge to all participants on a hydration island, in recycled paper cups, equivalent to 3.900 bottles of 500 ml, that are stacked, would correspond to a building of 268 floors. The recycled paper cups were sent for recycling after the event, accounting for zero waste sent to landfills
"Much is said about the role of in-person events in a decarbonized society", but companies in the sector, in addition to understanding this goal, needed to know in practice how all this theory can and should be applied in daily life, and during the EXPERIENCE EXPO we were able to demonstrate and discuss in depth several of the commitments that the sector is making in this regard concludesPaulo Octávio Pereira de Almeida (P.THE.executive director of UBRAFE.
The first edition ofEXPERIENCE EXPOit took place on August 1st and 2nd in the newly remodeled Anhembi District, in São Paulo and with the organization of UBRAFE and the content curation of MCI Brazil, master sponsorship of GL Events and Grupo Pleno Locações, and official support from other associations in the sector such as AMPRO, ABEOC, HUG, MPI, APBR, SINDIPROM and UNEDESTINOS objectively demonstrating that the event aims to be a reference for all professionals and companies involved in the event value chain, receiving 2.800 participants over the two days of the fair and congress. The second edition of EXPERIENCE EXPO is already confirmed for 2025 and the date and location will be announced during the next event of the association, the CEO weekend on the upcoming days 18,October 19 and 20 in the city of Recife, Pernambuco.
