A ABCasa – Brazilian Association of Home Articles, Decoration, Presents, Household Utilities, Parties, Flowers and Textile –announces the opening of registrations for the national stage of thegia 2025 Award (Global Innovation Awards), the most renowned global award that recognizes the best physical retail stores for home goods, decoration and household utilities. Since 2018, ABCasa is the official representative of the award in Brazil, responsible for selecting the store that will represent the country in the global stage in Chicago, USA
Gia has been a catalyst for the evolution of retail, driving not only innovation, but also the integration of strategies that create authentic connections with consumers
"The GIA Award 2025 not only celebrates the most innovative stores in Brazil", but also drives the home and decor market by adopting more creative practices connected with today's consumer. In addition to recognition, participating in the award means being among the best in the industry, reinforcing the commitment to excellence and opening doors to new opportunities in the national and international market, says Eduardo Cincinato, president of ABCasa, that highlights the importance of the award to strengthen the Brazilian market
The integration of the physical with the digital, the way of telling stories through stores and the personalization of service are points that have been gaining more and more strength, according to the juror Luciana Locchi, jury member of the award and specialized consultant in retail design and visual merchandising, “The impact of the award goes beyond recognition: it inspires, connects and opens doors. It's always good to see brands innovating, experimenting and showing that retail can be dynamic and creative. In the end, everyone wins: the stores, the customers and the market as a whole“.
The registered stores will be evaluated by a jury composed of renowned professionals in the retail sector, interior design, visual merchandising and innovation.
The winner of the Brazilian stage will stand out both nationally and internationally and will be awarded a trip for a representative to Chicago, where it will participate in the international award in March 2026
This transformation is visible and essential. "The gia Award is the recognition that every retailer in the segment wants to have". He is not just a prize, but a reflection of how the sector is reinventing itself. As a juror, it's amazing to see this evolution up close and realize how the way of selling has changed. Today, it's not enough to have a good product on the shelf, it is necessary to enchant, "surprise and create experiences that make sense for the consumer", highlights Luciana Locchi.
gia award 2024
A IN8 Home, from Belo Horizonte (MG), was the great winner of the national stage of thegia award 2024. With an innovative concept, the brand stood out for its product curation and the unique experience provided to customers.
Ana Paula Brant, CEO of IN8 Home, share your experience"The gia Award is an extremely valuable recognition for Brazilian retail". Our victory showed that it is possible to unite innovation, design and customer experience in a differentiated way. "Representing Brazil at the global stage in Chicago is a great honor and a unique opportunity to showcase the strength of our market to the world", highlights
How to Participate:
Stores interested in competing must have, at least, two years of operation in the sector, to have a physical retail store in Brazil and demonstrate excellence in innovation, design and customer experience. Registration is free and can be done through the official website www.premiogia.com.br.
After the registration deadline, the jurors make the evaluations, the TOP 5 Finalists is announced and, in the second semester, the gala dinner with the awards takes place.
