AHVAR,specialized consulting in data analysis and artificial intelligence, released a new episode of the HVAR Cast to discuss how Generative Artificial Intelligence, also known as Gen AI, that is transforming the business environment. The technology, still emerging, already demonstrates its potential to generate value in different sectors. According to a report from Google Cloud, 84% of decision-makers believe that Gen AI will help organizations accessinsightsmore quickly and 52% of non-technical users already use these tools to capture strategic information. The episode, available on YouTube and Spotify, details the applications of technology and how companies can prepare for its adoption.
Companies that adopt Generative AI also see a return on investment, with 75% of them already recording positive results, according to a recent study by Google Cloud. Based on this data, the new episode of HVAR Cast presents an overview of the adoption of this technology, the challenges of its implementation and topics such as the difference between predictive and generative models, the main types of Gen AI available in the market, information security and strategies to boost revenue. Besides business applications, the episode discusses the technical limitations of Generative AI and the need for adaptation of organizational culture, addressing also the balance between the use of public tools, like ChatGPT and Llama AI, and private solutions that ensure greater control and security.
The release of the chapter occurs at a moment of recognition for HVAR, that recently became the first technology consultancy in Latin America to obtain Google Cloud certification in Generative AI. The specialization strengthens the company's ability to apply this technology strategically, combining technical knowledge and business vision. "Our goal is to help companies extract real value from Generative AI", going beyond automation to transform processes and create new growth opportunities, affirmsAlessandro Rodrigues, Marketing Manager of HVAR.
The HVAR Cast has already surpassed 220 thousand views on YouTube and has established itself as a space for discussion about innovation and technology. With episodes focused on themes such as artificial intelligence, digital transformation and new market trends, the podcast brings together specialists and guests to discuss the main innovations in the sector. The episode about Generative AI is available for free on the platforms ofstreamingand can be accessed through the YouTube linkshere) and Spotify (here).
"With the advancement of Generative AI", the trend is that more companies will invest in technology to optimize processes and increase their competitiveness. The episode of HVAR Cast aims to clarify doubts and present strategic pathways for organizations in different sectors to make the most of the potential of Gen AI, commentAlessandro.
