The PL Connection, main event ofprivate labelfrom Latin America, announces its 2024 edition, what will happen from September 17 to 19 at the Blue Pavilion of Expo Center Norte, in São Paulo. Promoted by Francal and Amicci, the event will bring together companies, buyers and industry experts to drive the growth of this market.
According to data from Nielsen, while the participation of theprivate labelsin the Brazilian market as a whole was only 2% in the first quarter of 2023, the global average is 23%. This contrast reveals significant potential for growth in Brazil.
The organizers expect to gather more than 3,000 visitors at the event, that aims to promote the meeting of ideas and businesses through qualified content with national and international speakers. "The PL Connection is the ideal place for companies that want to connect with new customers", launch new products and continue to stay updated on the latest market trends,says Fernando Ruas, CEO of Francal
The programming will be more comprehensive, including lectures, workshops, discussion panels and networking, providing participants with a complete experience and various business opportunities. Some confirmed speakers are Ana Paula Gilsogamo, representative of the Mintel Group, besides Pedro Cajueiro, Manager of Casa & Vídeo, and Ana Maria Diniz, Founder of Instituto Península.The event will also feature several lectures at the PL Connection Arena, bringing general and technical content to the sector.
“Among the novelties of this edition is the goal of reaching 100 exhibitors representing the main brands and solutions in the marketprivate label, in addition to the presence of renowned speakers from the national and international market, that will share their experiences and knowledge, highlights Antônio Sá, co-founder of Amicci.
The 2023 edition featured 43 exhibitors, distributed among the Food sectors (60,6%), Beauty, Health and Well-Being 23,2%), Various (9,1%) and Pet (7,1%) and attracted 2.500 visitors, of which 60% were decision-makers, including managers (18%), directors (19%) and CEOs (23%), representing 18 Brazilian states. The event also hosted prominent retail networks, like Petz, PayLess, Carrefour, Assaí Wholesale, RaiaDrogasil, Sumire, Lopes Supermarkets, GPA, Panvel Pharmacies and Petland.
PL Connection 2024
Then:September 17-19, 2024
Time:from 10am to 8pm on the first two days. On the third day, from 10am to 6pm.
Local:Expo Center North – José Bernardo Pinto Street, 333 – Vila Guilherme, Sao Paulo (SP).
More information about PL Connection 2024 and accreditation:https://plconnection.com.br/
