Personalization has been one of the main consumer trends in recent years. In addition to translating feelings of belonging and exclusivity to the acquired pieces, this type of purchase is also standing out for being more economically sustainable for fashion brands: with real-time printing, for example, the need for inventory is eliminated and the customer leaves immediately with the part according to their preference
According to Paulo Akashi, Sales Director of Brother, centennial company that stands out for bringing new solutions for digital textile printing to the country, this market is in full expansion. A study by Grand View Research on personalization in fashion indicates that the global market for personalized products through digital textile printing is expected to reach US$ 43,3 billion by 2030, with a compound annual growth rate (CAGR) of 9,7% between 2023 and 2030. And the demand for items such as clothing, corporate gifts and personalized accessories are on the rise, driven mainly by e-commerce. This is a fundamental path for those looking to differentiate themselves and attract consumers with more targeted offers. Today technology allows agility and precision, reducing operating costs to ensure profit and added value to the parts, say
Released in 2022, Brother Brazil's digital printers can serve both small entrepreneurs and large companies, ensuring efficiency in production. It is the case of the Brother GTX Pro, machine capable of printing a part in high resolution in up to 30 seconds, depending on the design and the material. This speed allows companies to meet the growing demand for personalization without compromising delivery times
"With our solutions, customers can produce faster and with higher quality, whether for a one-time order or on a large scale. This transforms the consumer experience and enhances business results,"affirms Paulo
Trend among Gen Z
When it comes to personalization, Generation Z is one of the groups that seeks personalized products the most, according to the study by Grand View Research. These consumers, born in the 2000s, are entering the supply chain with new preferences: they focus on sustainability, they seek to consume less and better and personalization is a differentiator. The capacity for on-demand printing intensifies as a viable solution, since it combines high color quality and fast fixation with the possibility of creating unique prints
"When we develop our solutions", we focus on an operating system that combines the flexibility of direct-to-garment (DTG) printing system, allowing companies to offer reduced runs without loss of quality or cost-effectiveness, strengthens Brother's executive team.Currently, more than 50 companies are already served by the company's solutions
