Celebrated on April 23, World Book Day is more than a tribute to literature, it is an invitation to reflect on the transformative power of reading. In the corporate sphere, she becomes a strategic ally, helping leaders make more assertive decisions, stimulate creativity and build more innovative business visions
For many executives, reading is part of the routine of continuous development, as is the case with Bill Gates, who has already stated that they read about 50 books a year, habit that you consider essential for your personal and professional growth. On this special date, we gathered the titles that shaped the way of thinking, lead and undertake from great names in the market. They are works that go beyond theory and offer practical lessons on management, organizational behavior, innovation and leadership with purpose. Check the recommendations
John Victorinois the founder of the channelThe Hour of Money, business administrator, MBA professor at Ibmec and financial educator
"The book"Fast and Slow: Two Ways of Thinking, written by Daniel Kahneman, it opened my awareness of how often we have moments when our decisions are influenced by external factors and could be better. It undermines the belief that human beings are rational animals. Sometimes, small situations can create biases that impact us deeply.”
Maria Fernanda Antunes Junqueira is the founder of theCUPONATION, largest offers platform, economy and shopping inspirations from Brazil
"The book"The Power of Habit, by Charles Duhigg, it deeply marked me by showing how small daily choices shape big results — both in personal and professional life. As a leader of a company, woman and mother, I have an intense routine full of demands. I learned that creating good habits and consistent routines is the key to balancing priorities, lead with focus and still have space for what matters most. The book helped me understand that real change happens in the details of everyday life – and this is what I seek to apply in my way of leading.”
Peter Signorelliis the founder ofPragmaticsand one of the greatest specialists in Brazil in management, with an emphasis on OKRs
"A book that changed my perspective was the"Seven Habits of Highly Effective People, by Stephen Covey, what I read in 2001 when I was in my last year of college. There is a chapter that addresses the spheres of control, that is, what is inside and what is outside of your control, what you can or cannot influence, and the level of concern you place on each of these topics. This was very important to me! And I have already suggested to several people that they also reflect on these topics, because it would help a lot
Rafael Rojasis co-founder and CTO ofBuds, a Brazilian pet tech that uses artificial intelligence to empower pet owners
"The book"Skin in the Game, of Nassim Nicholas Taleb, explore the importance of taking real risks when making decisions that affect other people. In my view, this means that it is not enough to lead, one must be exposed to the consequences of their own choices. Having 'skin in the game' aligns interests, creates more responsibility and strengthens the company's long-term vision. This reading helped me build this vision about business: those who lead need to be willing to truly commit to the impact of strategic decisions
Rodrigo Vitor é founder and CEO ofIssue, agency specialized in events and live marketing
"I chose the book"Reinventing Organizations, by Frederic Laloux, because it presents a deeply innovative approach on how companies can be more human, evolutionary and purpose-driven. At a time when Fito is experiencing a cycle of expansion and consolidation, the lessons from the work resonate directly with what we seek to build: a collaborative organization, with autonomous teams and a strong culture. The reading made me rethink the role of leadership, more as a facilitator than a directive one and emphasized the importance of active listening, of ownership and freedom with responsibility. Since then, strategic decisions have been guided by this more organic perspective, connected with the essence of who we are: a brand that creates meaningful memorable experiences.”
