A Netbr, focused on open architectures of digital identity, is forming a partnership with the BritishCustomer Futures. It is a consultancy for innovations, specialized in strategies to address consumer experience based on decentralized identities
In the conventional identification model, the user credentials travel from one point to another on the network as a single block of data, and this information (many unnecessary for the specific purpose) is collected by the service provider's website
Distributed identities allow the consumer to control their own personal data, without relying on centralizing third parties, like governments or companies. They use technologies like blockchain and tokenization to ensure privacy and portability in non-invasive authentication methods
Founded and led by digital experience researcher Jamie Smith, Customer Futures has been launching new concepts of UX and CX balancing privacy with enticing experiences
In Netbr's view, one of the ways this happens is through the offering of digital wallets. With the wallets, the consumer keeps encrypted identity data on their personal device and provides websites only with what is essential. For example, prove that you are of legal age, you don't need to share your address, although residential data is available in the wallet for appropriate situations.
Customer Futures has numerous projects in "EmpowerTech", "CustomerTech" using granular identity models, with multilayered data
According to André Facciolli, CEO of Netbr, the partnership helps your company design new journeys for consumers, collaborators and partners, adapted to the emergence of artificial intelligence
This will imply the design of smoother digital experiences, but resistant to privacy abuse or to circumventing customer consent.
The Open Finance Experience
Netbr has 20 years in transforming management and governance of employee identities, clients, partners and impersonal entities, in the WIAM subjects, IGA and CIAM.The company is directly involved in the architecture of B2C and B2B customer journeys for Open Finance, surpassing 100 identity transformation projects
In Brazil and in Latin America, Netbr introduced various projects related to distributed identity and decentralized identities (DiDs).Among them is the application of wallets, based on non-proprietary architectures and not consuming personal attributes
With the new partnership, Netbr becomes a resonance channel for advisory services and the promotion of digital identity use as a driver of added value, not only in technology, but from a business perspective
Furthermore, the Netbr team will offer these decentralized identity platforms for creating frictionless "zero trust" journeys for clients' businesses. The goal is to ensure, to the user, the total control over the stack of personal attributes that make up your identity
Managed Services
André Facciolli believes that the implementation of IAM products should be aligned with the offering of services that go beyond the purely technical area, and this is how Customer Futures adds value to your company's deliveries. In addition to this, the executive sees a favorable scenario for the offering of managed services (MSP), to take care of the entire identity and access environment in the business processes of companies
"Let's create a bridge between the technical part, including the adoption of corporate process standardspatterns business), and the modernization of business journeys, with the generation of use cases, says Facciolli.
Netbr will offer training, workgroups and workshops focused on the CustomerTech reality. With this, will contribute to forming critical mass in this type of approach, at the market level and at the level of client teams
For the first quarter of 2025, Netbr is already planning to contract projects involving Customer Futures in the telecom segments, banks, retail,hospitality, ESG and cooperatives.
