Promotions are great sales attractions at any time of the year. If they are planned, strategically built and segmented, they significantly increase the turnover of enterprises, especially on potential seasonal retail dates. Second result of the surveyPanorama of Marketing, 72% of business closings and customer service are done on WhatsApp. The survey shows, yet, that after-sales accounts for 55% of interactions in the app. The segment that uses the platform the most is theretail (74%), followed by thereal estate market (70%), health and aesthetics(67%) andtechnology (40%).
That's why, This is Rafael Jakubowski., CEO of Sanders Digital and master's degree in business management from Business School São Paulo, WhatsApp sales specialist, emphasises the importance of professionalising the use of the application, train response teams and strengthen communication processes to make them differentiated and efficient. According to him, WhatsApp is one of the most powerful relationship and sales conversion tools, if used with strategy and segmentation by companies, highlights the executive, who is also CMO as a Service in large Brazilian companies
The executive will also address how to accelerate sales through WhatsApp during theConnex 2024, largest marketing event in the south of Santa Catarina, which is in its third edition and will take place on August 3 at the Criciúma Events Center
Jakubowskihighlights another research data that indicates the messaging app as essential in sales conversion: 65% of people prefer to receive promotions and interact with companies through WhatsApp, instead of e-mail, SMS or call. These data are from a survey carried out by Buen Fin 2023 of Meta, that show, yet, 75% of consumers interested in communicating with brands in a similar way to how they talk to friends and family, that is, through the messaging app
In light of this scenario, Jakubowskilists three foolproof tips for businesses to start applying, aimed at accelerating sales in the short term. They are:
- Product segmentation for your target audience: there's no point in sending that same offer image to all customers on WhatsApp! Divide customers into groups, For example, who likes green clothes?, Those who bought bermudas, and so on.. With that, is it possible to offer a product that best suits the needs of that group of customers, What makes conversion to sales increase?
- Focus on repurchase: winning a customer is a challenge and often the attendant ends up not paying attention to the repurchase of that customer! Therefore, Every time a customer buys, It's strategic to create a routine to approach him with news and offers that match his profile.. If possible, has some kind of benefit
- Create a more aggressive discount coupon to attract old customers who have not purchased anymore: establish a customer base, That's worth gold.. The more you learn how to sell to that base, The more profitable the business becomes.. It is important to create a discount coupon with an advantage that really makes customers who have not bought anymore feel like consuming, take advantage of the opportunity. That's gonna rekindle the sales flame with these profiles.. Furthermore, Keep in touch with him after this sale., After-sales service is loyal.
I act with mentorship., trainings and lectures for small, medium and large companies in different segments and, in the last 12 months only, with adaptations in the approach processes, We generated over R$100 million in revenue for customers through WhatsApp strategies., emphasizes the specialist in business management
Jakubowskiadds that:, Despite artificial intelligence and so many other enabling tools,, Consumers want to be served by people when it comes to WhatsApp., They want to talk to someone., to obtain opinions. This is the profile of the consumer who prefers humanized service through the app and who actually buys, becomes loyal. That's what I call Concierge Commerce., explain the specialist
