Thiago Monteiro started his journey as an entrepreneur back in 2011, when a cosmetics distributor opened on the São Paulo coast. In the beginning, everything was simpler: he worked with some exclusive brands and supplied beauty and personal care products. But, it was during the pandemic that his life took a different direction. Like many, he needed to reinvent himself and ended up diving headfirst into the digital world
With trade stopping and customers hesitating to pay, Thiago decided to invest in e-commerce. Transformed a messy little room into a mini operations center, put your stock to run and, in three months, was selling enough to cover all the household expenses. It was then that he realized that online had more potential than he could imagine
Even being an "old-school" businessman, more connected to offline, Thiago started sharing his experiences online. This led him to seek a tool that would facilitate the management of his e-commerce, that at the time already sold everything: household items, toys and children's shoes
In the beginning, the entire process was carried out manually. He and his wife, Nathália, they dedicated themselves to registering their products individually in various marketplaces, like Mercado Livre and Shopee. They faced several other difficulties: inventory control was complex, the systems did not integrate and even the labels for shipping products by mail had to be made one by one
It was in 2022 that Thiago took a leap in his entrepreneurial journey by investing in technology. When looking for systems that would help him with these difficulties, found Magis5, a platform for automation and integration with large marketplaces, like Mercado Livre and Shopee
I was able to announce all my products at once on all the marketplaces integrated with the platform. I gained a lot of agility and visibility, what generated a boom in sales. Not to mention that all the procedures related to the orders are processed in an automated and centralized manner, from order status tracking to delivery, going through sales control, billing and the issuance of invoices and documents."And that's how we went from an improvised little room to a high-performance e-commerce", highlights.
Thiago Monteiro found the solution for his business in Magis
According to the merchant, the platform automates various manual tasks, how to create ads and kits, inventory control, expedition, financial management, bringing, yet, detailed dashboards and providing greater efficiency and profitability for the business
"I remember how complicated inventory control was", since the systems did not communicate with each other. Today, thanks to technology, everything is automated. Now I can manage my inventory easily and price different products in bulk much more quickly. All of this in an intuitive way that even those starting in e-commerce can use without difficulty, tell him
In this way, the time spent on managing marketplaces has been cut in half, allowing to achieve more results with less effort. "We have even reduced the failures in product shipping", that were common without automated control. This also contributed to the reduction of logistics costs, explain. And if before three people were needed to take care of the expedition and separation of products, today he manages everything with just one employee
Between 2022 and 2024, the transformation was even more significant. The result? A revenue of R$ 400 thousand per month, with a much leaner and more efficient operation
However, Thiago doesn't want to stop here. Do you already have plans to launch your own brand, a Tadebrinks, focused on children's products such as tights, ties and overalls
"It is possible to run my business without a technology that integrates and automates management"? It is even, but this would require greater investments and much more effort to manage processes that are currently fully automated. With this solution, I gain time, I reduce costs and minimize errors — benefits that would be much more difficult to achieve otherwise, explain him
Even with Brazilian e-commerce having a well-segmented profile, one thing is clear: being present in marketplaces can be decisive for the business. A survey by BigDataCorp, about the "Profile of Brazilian E-Commerce", showed that almost half of the online stores in the country (45,79% is managed by just one person. Furthermore, 40,47% have at most ten employees, usually between one and two
In 2024, it's already more than 1,9 million virtual stores in Brazil, a growth of 17,14% compared to the previous year. Of these, 68,44% sell between one and ten products. These numbers show how the sector is growing, but also reinforce the need to invest in technologies that help automate processes and empower small businesses to stand out in such a competitive market
