Lojasmel integrates innovation and convenience into a robust omnichannel strategy, that connects the physical store and the digital one. With a portfolio that exceeds 12,000 SKUs, the retail network offers consumers a fast shopping experience, secure and practical through digital channels like WhatsApp, delivery apps and the main marketplaces that serve the entire country
In partnership with OmniChat, lojasmel connects its 56 physical stores to the digital environment, providing customers with an integrated shopping journey. Since 2021, when WhatsApp was implemented as a sales channel, the network has already registered more than 12,5 thousand transactions through the platform, standing out as one of the main means of interaction with the Brazilian consumer
WhatsApp is present in the daily lives of Brazilians and allows us much more than simple sales. We recover abandoned carts, we launched targeted campaigns and created virtual catalogs that optimize the shopping journey. Combining this with the integration to the inventory of physical stores, we are able to offer agility and a personalized experience, explain Felipe Prado, responsible for the digital channel strategy of lojasmel
Besides WhatsApp, lojasmel bets on delivery apps like iFood, Rappi and Uber to enhance convenience and accessibility. These channels ensure that customers receive the products within a few hours, maintaining safety and practicality. The platforms also offer exclusive campaigns and intuitive navigation
Another differentiator is the fast delivery: purchases made during business hours can be delivered in up to two hours through Uber Flash. Furthermore, orders over 199,99 reais made through WhatsApp come with free delivery for distances of up to 10 km
"Everything for everyone", with love is our purpose. That's why, besides the official website, we expanded our presence on the main Delivery Apps and Marketplaces. In this way, we guarantee a reliable experience, practical and accessible for our clients and, of course, we are introduced to new clients ~the users of the platform~, reinforces Prado
The omnichannel strategy connects digital channels to physical stores, providing even more harmonious experiences and flexibility for customers. Through digital platforms, it is possible to make purchases and choose to pick up the order at one of the 56 locations of the chain. Furthermore, the customers in physical stores, with the help of our store assistants, you can request products from other locations, ensuring they always find what they need.
"Our goal is not just to be present in various channels", but mainly to ensure that the customer has a cohesive and efficient experience, regardless of where he is buying. We are constantly refining our approach to combine technology, practicality and safety, complements Prado
With ambitious plans, lojasmel projects that digital sales — adding WhatsApp, delivery apps and marketplaces — represent 5% of the overall revenue in the coming years. "We want to be a reference in the quality of customer service", in innovation and convenience in retail. Our focus is to connect customers to what they need, efficiently and safely, reinforcing our Omnichannel strategy, concludes Felipe Prado
