A Ticket.with, pioneering technology company in the online ticket sales market and ticketing automation, it's the new ticket seller ofEcoVilla Ri Happy, Theater Riachuelo RiverandAdolpho Bloch Theater – cultural equipment under the management ofAdventure, manager of cultural equipment and theater producer. With the partnership, the company expects a 20% growth in the events segment.
The Ticket.has over 15 years of experience in the entertainment and culture market, focusing on ticket sales for cinemas, shows, shows and others. During a period, the company focused its efforts mainly onRock in Rio, in the events area. In 2022, expanded its operations by resuming partnerships with the main performance venues.
A EcoVilla Ri Happyit is a children's cultural hub that offers experiences for children aged 0 to 12 years, promoting youth protagonism and diverse experiences. With 2,000 m² of area and capacity for up to 520 people, the space combines socialization and learning through play. The structure is divided into two pillars: the EcoVilla Ri Happy Theater – Tom Jobim Room and EcoVilla Ri Happy House – Play and Learn.
Already theRiachuelo Theater Rio, one of the most traditional spaces in Brazil and listed as a historical heritage, reopened on August 26, 2016, after the restoration of the old Cine Palácio. Since then, it became a cultural center that hosts music, theater, debates and dance. In turn, theAdolpho Bloch Theater, located in the iconic Manchete Building designed by Oscar Niemeyer and with landscaping by Burle Marx, it has 359 seats and a stage of 140 m².
"We are very happy to announce this partnership and further strengthen our return to the events scene" Our journey has gone through important milestones. In 2015, a Ticket.how it was acquired by the Comcast group, owner of the largest ticket company in the United States, a Fandango. As the group's focus was exclusively on cinema, we decided to focus our efforts on this segment, that showed great growth potential in the Brazilian market. However, we kept the events and theater team dedicated to the operation of the largest music festival in the world, the Rock in Rio, for seven years. Now, with the acquisition by the UOL Group, we are back in the theater and events market, totally prepared and aligned with current demands, explain Mauro Gonzalez, Business Director of Ingresso.with.
In 2022, the company became part of the UOL Content and Services portfolio, largest Brazilian content company, technology and digital services. Today, as a differential through unity, a Ticket.withstands out with multiplatform content that goes beyond just ticket sales, but becoming a complete universe for the viewer. They also have communication on UOL channels, live event monitoring, media campaigns and other differentiators that make the brand and audience experience at cultural events even richer.
Giulia Jordan, partner and general director of Venues, celebrates the partnership: "We are excited about the collaboration with Ingresso.with, that reflects our relentless pursuit of excellence and innovation. Alongside such a reliable platform, we guarantee that important cultural equipment, how the Riachuelo Theater Rio, the Adolpho Bloch Theater and the Ecovila Ri Happy, provide an even more enriching experience for the audience. The Ticket.with, just like the Adventure, invests in technology and personalized service, reinforcing our commitment to continuously improve the customer experience.”
Speaking of innovation, a Ticket.com has updated its systems over the years to improve service to the events sector in Brazil. The news includes the possibility for influencers to promote events through the programAffiliate Sales, using coupons or exclusive links and tracking sales in real time. Furthermore, the functionality ofSales by Channelsallows the creation of multiple links for the same event, facilitating the sale of VIP tickets and boxes, with customizable promotion options. It was also introduced aMobile Sales System, a portable solution that enables ticket sales with or without assigned seating, reducing queues and optimizing the operation.
It is the first time that the three cultural venues will have a single box office, which will also enable gains for users, how the programFriendly Theater, in which, when buying a ticket at one of the venues, the user gets a discount for other attractions in all venues.
“This resumption happened with a comprehensive approach, that goes beyond the traditional role of a ticket sales platform. Our strategy is 360º: it involves everything from sales management to maximizing the profitability of events, covering pricing, sales operations, access and communication logistics before, during and after the events”, Mauro concluded.
