A iD\, one of the most innovative advertising agencies in the country, leads an unprecedented action of theNikefor Black Friday, focusing on its digital channels and app. Between November 21 and 24, the brand will offer coupons with exclusive discounts for selected products in five segments: Skate, Race, Soccer, Training and Basketball. The action will distribute promotional codes of 15% to 25% OFF, or fixed amounts of R$ 200 to R$ 300 in discounts for selected products.
The project will involve the participation of athletes and influencers who are brand partners, that will produce special content to be shared on their social media. They are part of the campaign, Kelvin Oliveira, seven-a-side football player, Pâmela Rosa, two-time world champion in skateboarding, Karol de Souza, influencer focused on basketball, Almir Jr, Olympic finalist in the Triple Jump,and Ju Mammoth, fitness influencer.
To ensure access to the coupons, users will need to follow the content on the social media of influencers and athletes and find the promotional codes, that are hidden in the videos. These codes can be redeemed exclusively in the Nike App.
For Camila M. Coast, CEO and partner of iD, addressing different sports segments within the campaign is a direct way to inspire consumers. "The great insight of the action is to take ownership of the commercial date", bringing an important reflection to the consumer on how sports are an important valve in our route. Therefore, the search and rescue of discount coupons in a unique and interactive way, with the participation of athletes and influencers, "endorses this message even more", argue.
In addition to the participation of content creators, the strategy also includes the production of UGC content, focusing on reverberating the action in the Nike App.
Technical sheet
Campaign: Black Friday Nike
Product: Nike App
Titles: Football, Basketball, Skate, Training, Race
Client: Fisia – Official Nike Distributor in Brazil
Marketing Director: Gustavo Viana
Marketing CDM Executive Manager: Mariana Pires
Senior Marketing. Manager: Thiago Lia
Marketing Coordinator: Guilherme Salgueiro
Brand Creative Manager: Livia Pinheiro
Brand Creative Specialist: André Ferros
Agency: iD\
CEO: Camila Costa
Executive Business Director: Alessandra Sant'Ana
Business Director: Cristina Kuchiki
Business Manager: Carolina Vieira
New Business Director: Marina Fagionato
Chief Operating Officer: Thiago Carneiro
Executive Creative Director: Sthefan Ko
Creative Director: Guga Diehl
Head of Storytelling: Jorge Ponce Betti
Written by: Fabio Brandao
Art Direction: André Pauletti
Production Directors: Paula Saraiva and Marisa Toledo
Managing Director of Strategy and Insights: Marco Sinatura
Strategy Director: Juliana Meirelles
Director of Influence: Renato Santoliquido
Strategy Manager: André Costa
Head of BI: Priscila Sanita
BI Director: Eduardo Bernardo
Audiovisual Producer: Paranoid
Producer: Paranoid
Film Scene Direction: Pedro de la Fuente
Executive Production: Marcel Weckx and Luiz Armesto
Production support: Fernanda Sousa and Karina Vallesi
Creative Research: Bruno Mota, Isabel Azevedo, Bruna Melo
Production Coordination: Fernanda Hernandez
Coordination Assistants: Camila Aureliano, Dulce Fernandes and Juliana Romano
Director of Photography: Pedro de la Fuente
Camera operator: Arthur Miceli “Kao”
Assistant Director: Juliana Antich
2nd Assistant Director: Bruna Bismara
Production Director: Gisela Takara
Costume designer: Luise Federman
Against Rule: Rodrigo Silva dos Santos
Make/Hair: Simone Souza
Location Producer: André Bustamante
Post-production coordination: Layssa Pascher
Coordination assistant: Igor Luis
Post assistants: Kaio Shot and Felipe Franco
Editor: Pedro de la Fuente
Finisher: Arthur Schneider
Color Correction: Bleach Movies
Sound Production Company: Cabaret
Musical Production: Mauro Kuschnir
Composition: André Henrique and Guilherme Azem.
Mixing: Gab Scatolin
Finishing: Mauro Kuschnir and Gab Scatolin
Service: Ingrid Lopes, Junior Freitas and Barbara Russiano
Coordination: Chandra Lima, Mavi Capelasso, Leonardo Vieira and Débora Mello
