On March 13, 2025, from 10am to 12pm, the first masterclass of 2025 promoted by IAB Brazil will be held. The event "Innovation and creativity in new formats" will be online and completely free. Three specialists are confirmed: André Rabanea, founder of Torkecc, Sabrina Villar and Ana Cecilia Novis, both creative directors at AlmapBBDO. Furthermore, the final panel with the specialists will be moderated by Raffael Mastrocola, CEO of the agency Jellyfish and member of the Executive Board of IAB Brazil.
André Rabanea is the founder of Torkecc, first guerrilla marketing agency in Portugal, strategy that uses creative and low-cost actions to generate impact. Internationally recognized, he has already been a juror at festivals such as Cannes Lions and D&AD and creator of the IDEATORS methodology, recognized by Harvard
Sabrina Villar, Creative Director of AlmapBBDO, has over 19 years of experience in advertising. Has worked with brands like Coca-Cola, Nestlé and Netflix, in addition to winning awards such as Cannes Lions and Clio Awards. She also worked as a teacher at the Miami Ad School and led her own creative studio
Ana Cecilia Novis, also Creative Director at AlmapBBDO, has 16 years of experience in the advertising market. Has worked at agencies such as Crispin Porter + Bogusky (CP+B) and Ogilvy, developing globally recognized campaigns for brands like LinkedIn, Ambev and Unilever
During the masterclass, the three experts will discuss how creativity can be fostered, regardless of the format and will analyze cases and show how good ideas can thrive in any context
The event is live and online. Registration is free and can be done through the link: Clickhereto register
About the participants:
Andre Rabanea
André Rabanea (n. 1982, São Paulo. A creative entrepreneur, founded Torke, the first guerrilla marketing agency in Portugal. With more than 10 companies created in various countries and awards like Cannes Lions, D&AD and El Ojo, took your boldness to the world, being a juror at the biggest creativity festivals. In 2014, co-created the Ideators methodology, validated by Harvard as an "evolution in design thinking". After a creative recharge in Japan, reinvented itself with Torkecc and Billy the Group, driving projects that challenge the status quo. Professor, speaker and idea provocateur, André believes that businesses should be independent, more collaborative. Between startups and travel, your most out-of-the-box creations are not companies, but your children, Arthur and Raul. Today, he continues to shape the future of creativity, solving problems with Ideators Co-Creation Thinking and teaching restless minds with Creative-you
Sabrina Villar, creative director at AlmapBBDO
Sabrina Villar is a professional with over 19 years of experience in advertising, working at renowned agencies like Ogilvy, W/McCann e Havas Plus. She worked for iconic brands like Coca-Cola, L'Oréal Paris and Netflix, receiving international awards, including Cannes Lions and Clio Awards. In addition to its work in agencies, Sabrina is also a teacher at Miami Ad School and founded a creative studio aimed at supporting women entrepreneurs
Ana Cecilia Novis, creative director at AlmapBBDO
Ana Cecilia Novis is an advertising professional with 16 years of experience, currently Creative Director at AlmapBBDO. Com passagens por agências como Crispin Porter + Bogusky e R/GA, she stands out for developing campaigns that address relevant social issues, how ageism and censorship. Ana worked with global brands like Verizon, LinkedIn and Diageo, receiving national and international recognition for their creative work
