According to Harvard Business Review, data-driven companies are 2,6 times more likely to exceed goals, in addition to having 3 times more chances of achieving better efficiency rates. It's no wonder they became the "new oil", requiring companies to have the ability to interpret and handle information accurately. With the aim of contributing to this process, a Rox School, training division of theRox Partner, reference consultancy in data and cybersecurity, recorded a 447% growth in direct sales of training courses in 2024, in addition to a 34% increase in indirect sales.
The justification for this advancement lies in the transition of training application models, that began to be offered on a digital platform. The scalable model replaced the synchronous format, the live sessions, allowing companies to access training asynchronously, according to your convenience. Among the training courses offered by the platform are courses in the areas of Analytics and Cloud Computing
To maintain the fast pace until the end of the year, the company plans to launch new training programs, in addition to establishing strategic partnerships to expand its market presence, especially in the B2C model. According to Mathias Brem, co-founder and CDO of Rox Partner, the main objective of the brand's educational core is to promote a true data culture, where all levels and sectors can benefit from the information to optimize the workflow.
"Data skills are no longer a concern limited to IT professionals", but from all areas of the companies. Organizations that promote a data-driven culture improve their operational efficiency and tend to make more assertive strategic decisions, based on concrete data, details the executive.
Personalization and active learning
Created in 2022, Rox School has been dedicated to transforming the way companies organize and manage their data. For that, the formations, ranging from Data Literacy to the implementation of advanced cybersecurity, are designed based on an active learning methodology. This approach stands out for involving participants in technical activities from the beginning of the process, instead of just presenting theories.
Thus, the courses consist of performing practical tasks and solving challenges based on real problems, facilitating knowledge retention and immediate application in the workplace. "This practical approach, in addition to the theoretical content, contrasts with more traditional approaches, that are often passive and focused only on the transfer of information, explain the executive.
Another strategic differential lies in the personalization of education for different fields of activity. For example, for the healthcare sector, the school offers courses focused on the analysis of clinical data volumes and regulatory compliance. Already for manufacturing professionals, the teaching focus is directed towards predictive analysis for equipment maintenance and supply chain optimization. "These adaptations ensure that the learnings are relevant and directly applicable to the reality of each area", add Brem.
Rox School also offers ongoing post-training support, helping partners in the implementation of acquired knowledge and in overcoming initial barriers. Furthermore, the brand conducts periodic evaluations with companies to monitor indicators and adjust programs. The success of adopting a data culture can be measured through indicators such as the increase in the use of analytical tools, the frequency of data-driven decisions and the number of projects conducted with a data-driven approach, concludes the CDO of Rox Partner.
