Brazil has reached the milestone of 90 million entrepreneurs, according to the Global Entrepreneurship Monitor (GEM) survey. However, few openly address a fundamental aspect of this journey: mistakes. On March 29, Blue Tree Alphaville will host an innovative event that proposes a new perspective on the challenges faced in the business world. With the theme THE BIG MISTAKES, the Mercado & Opinião Conference 2025 will bring together a select group of business leaders to share real stories of setbacks, twists and turns, and lessons learned that shaped their successful trajectories.
The event aims to demystify failure, showing how setbacks can become stepping stones to success. After all, for every large, consolidated company, there are stories of failed attempts, new beginnings and invaluable lessons learned. Organized by entrepreneurs Paulo Motta and Marcos Koenigkan, it will feature the presence of important names who are references in their fields and lead some of the largest companies in the country. Participants will have access to valuable insights from entrepreneurs who have faced enormous challenges, overcome crises and today occupy prominent positions in the market.
For Marcos Koenigkan, understanding the challenges faced by big business owners is essential for those seeking to grow in the market. “We brought together a strong team to share real stories of challenges and overcoming. We want to inspire and empower entrepreneurs to face their own adversities with resilience and creativity,” he says.
Confirmed speakers include:
Alfredo Soares– Founder and Manager at G4 Education
Cris Arcangeli– Serial entrepreneur and Shark Tank Brazil investor
John Appolinario– Founder and CEO of Polishop
Richard Albanesi – CEO da The Led
Paul Vieira– Master Coach and CEO from Febracis
Janguiê Diniz– Founder of Ser Educacional
Thiago Rebello– CEO of RiHappy
Junior Borneli– CEO and Founder of StartSe
John Rodgerson– CEO of Azul Airlines
Carol Paiffer– CEO of Atom Educational
With a dynamic and interactive format, the panels will be conducted in an engaging manner, encouraging the exchange of experiences and encouraging active participation from the audience. Viewers will have the unique opportunity to interact with the speakers, clarifying doubts and absorbing strategies applicable to their own professional path. “We believe that learning often comes from mistakes. Our goal is to provide an environment where participants can absorb valuable lessons and apply them to their own businesses,” highlights Paulo Motta.
Places are limited and interested parties should secure their participation as soon as possible. The event promises to be a milestone for those who wish to transform challenges into opportunities and reach new heights in their careers and businesses.
Service
Data: March 29, 2025
Time: From 8am to 7pm
Local: Blue Tree Alphaville
Address: 1000, Sao Paulo
