Brazil has reached the mark of 90 million entrepreneurs, according to the Global Entrepreneurship Monitor research – GEM. However, few openly address a fundamental aspect of this journey: the mistakes. On March 29, Blue Tree Alphaville will be the stage for an innovative event that proposes a new perspective on the challenges faced in the business world. With the theme THE BIG MISTAKES, the Mercado & Opinião Conference 2025 will bring together a select group of business leaders to share real stories of setbacks, twists and lessons that shaped their success stories
The event arises with the proposal to demystify failure, showing how setbacks can turn into trampolines for success. After all, for each large established company, there are stories of failed attempts, new beginnings and invaluable lessons. Organized by entrepreneurs Paulo Motta and Marcos Koenigkan, will feature prominent names who are references in their fields and lead some of the largest companies in the country. Participants will have access to valuable insights from entrepreneurs who faced enormous challenges, they overcame crises and today hold prominent positions in the market
For Marcos Koenigkan, understanding the challenges faced by large entrepreneurs is essential for those looking to grow in the market. "We brought together a strong team to share real stories of challenges and overcoming". "We want to inspire and empower entrepreneurs to face their own adversities with resilience and creativity", affirms
Confirmed speakers include:
Alfredo Soares – Founder and Manager at G4 Education
Cris Arcangeli – Serial entrepreneur and investor on Shark Tank Brazil
John Appolinario – Founder and CEO of Polishop
Richard Albanesi – CEO of The Led
Paul Vieira – Master Coach and CEO of Febracis
Janguiê Diniz – Founder of Ser Educacional
Thiago Rebello – CEO of RiHappy
Junior Borneli – CEO and Founder of StartSe
John Rodgerson – CEO of Azul Airlines
Carol Paiffer – CEO of Atom Educacional
With a dynamic and interactive format, the panels will be conducted in an engaging manner, stimulating the exchange of experiences and encouraging active participation from the audience. The audience will have the unique opportunity to interact with the speakers, clarifying doubts and absorbing strategies applicable to your own professional path. "We believe that learning comes", many times, two mistakes made. Our goal is to provide an environment where participants can absorb valuable lessons and apply them to their own businesses, highlights Paulo Motta
The spots are limited and those interested should secure their participation as soon as possible. The event promises to be a milestone for those who wish to turn challenges into opportunities and reach new heights in their careers and businesses
Service
Data: March 29, 2025
Time: From 8am to 7pm
Local: Blue Tree Alphaville
AddressRoque Petroni Júnior Avenue, number 1000, São Paulo
