Students of the courseAdvertising and Propagandafrom the School of Communication, Arts and Design — Famecos of PUCRS, Rafaela Kuhn, Nicolas from Rio, Felipe Julius and Manoela Fonseca, they won an award at the Latin American Design Awards, in the Advertising category, B2C Activations, with the work 'Totally Off The Wall'. The ceremony took place at the José de Alencar Theater, in Fortaleza (Ceará), and brought together major names from the Latin American creative industry, recognizing the best work in creativity and innovation.
The award-winning work is a brand activation created in the context of the partnership between Vans and Mongoose, two brands that joined forces to launch a special collection of footwear and clothing, celebrating your shared heritage. Vans is widely known for its strong connection to skateboarding, while Mongoose has roots in BMX. Based on that, the students proposed, in your work, an activation at the Skate Park located on the Guaíba waterfront, in Porto Alegre, for being a location that concentrates the target audience of both brands.
For Rafaela Kuhn, the experience of winning an international award while still in college was unforgettable. Definitely winning a Latin American award alongside colleagues, better said, friends, makes everything more special. We felt that the work had potential and we invested in it. The event was great, providing networking with professionals from various countries and the opportunity to hear from big names in the creative industry. "My tip for students: believe in and invest in your work".
Nicolas from Rio says that participating in a prestigious event throughout Latin America was something incredible. "Talking to major players in the market and gaining valuable insights shows that the effort and dedication to pursue this award were worth it".
Felipe Julius demonstrates how the event provided new perspectives for the field of communication. Being there was an incredible experience, enabled by strategic thinking, that allowed our academic work to connect with the market, sowing inspiration and collaboration.
Manoela Fonseca says that being recognized with a Latin American award for a project done in college was a very special milestone in her career.I thank Famecos and my teachers, Vini Mano and Márcio Blank, for the opportunity to produce work that can go beyond the course, and a special thanks to my colleagues who represented our group very well on the award day.
