ESPM promotes meeting on sustainability, innovation and fashion strategy with Adidas and Movin

The ESPM Social, University Volunteering agency with a focus on education, management and social innovation, in partnership with the Planetiers World Gathering, organisation dedicated to innovative solutions for a more inclusive and green economy, and ABPModa, Brazilian Fashion Association, promote on 15 August, on the campus of ESPM Glória Villa-Aymoré, the event Critical Thinking in Fashion: Integrating Innovation, Technology and Regeneration for a Sustainable Future.  

The meeting brings together Thorsten Harstall, Director of Sustainability Strategy at Adidas, and Pedro Ruffier, CEO and founder of Movin, to discuss the intersection between sustainability, innovation and brand strategy in the sector in the fashion and sports industry, highlighting challenges and opportunities. This is Roberto Meireles., Founding partner of ABPModa, will be the moderator.  

Thorsten Harstall will share his experience in sustainability strategies at major sports brands such as Adidas and Nike, addressing the integration of sustainable practices in global operations, the challenges of balancing sustainability with growth and profit, and presenting practical cases and innovative solutions. Pedro Ruffier will explain how the integration of advanced technologies can not only increase efficiency and reduce environmental impacts, but also to exceed the expectations of modern consumers.   

After the debate, There will be a Design Thinking session for those interested in putting into practice the ideas discussed during the meeting into innovative and current solutions..  

About the speakers

Thorsten Hastall

Director of Sustainability Strategy at Adidas, Thorsten has international experience in the sporting goods and sports fashion industry., Having worked at companies like Nike and Reebok. Learn about innovation management, International marketing and brand strategy at Campus-M University in Munich 

Pedro Ruffier 

CEO and Founder of MOVIN, Pedro is the founder of INFINITU X, company dedicated to accelerating the transition to a more conscious and technological lifestyle, with brands such as MOVIN (fashion) and WELOOP (matrix of AI use in the fashion industry). Since 2011, their brands have received several awards, including Best For The World by B-Corporation.  

Service

⁇ Critical thinking in fashion: integrating innovation, Technology and Regeneration for a Sustainable Future

Date: August 15th

Time: 2pm

Location: Campus ESPM Glória Villa-Aymoré, Glory Hill, 26  

Enrollment:https://forms.office.com/r/qmNbeGvn9r   

Free Event