Aiming for flexibility for market professionals, the ESPM, reference school, authority in Marketing and Innovation focused on business, launches this year two doctoral programs recently approved by the Coordination for the Improvement of Higher Education Personnel (CAPES) of the Ministry of Education. The classes take place biweekly, on Fridays and Saturdays, allowing better adaptation to the students' routine
ESPM continuously invests in courses that provide an experience compatible with market demands and the routine of professionals. These courses represent a strategic differential, expanding the capacity of professionals to lead changes and add value to the market in an innovative and grounded way, says Denilde Holzhacker, academic director of ESPM. "Our model was designed so that the professional can adapt their studies to their daily life", making academic development viable and aligned with your reality.”
The Professional Doctorate in Consumer Behavior from ESPM, starting on February 12, 2025, it will be held biweekly on Fridays and Saturdays, at the ESPM Tech campus in São Paulo, with a duration of six semesters. Registrations are open until January 21, 2025. This program offers two lines of research. "Person, "Society and Consumption" focused on investigating the consumption practices of individuals, groups and organizations, understanding how they choose, they buy, use and discard products, services, ideas and experiences. And Consumption, Intelligence and Strategy that is focused on the study of obtaining and applying information about consumer behavior, addressing how people build their role as consumers and their relationships with brands, raising insights about decision-making processes and buying and disposal experiences
In Rio de Janeiro, the Professional Doctorate in Creative Economy, Strategy and Innovation from ESPM will be offered at the ESPM Glória Villa-Aymoré campus, with classes on Saturdays and a duration of eight semesters, starting on March 15, 2025. Registrations close on February 3, 2025. This course also includes two lines of research: Strategic Management of Sectors, Business and Creative Territories that explores how knowledge, innovation and entrepreneurship interact to create value and generate competitive advantages in creative ventures, Design and Innovation of Creative Processes and Products, that investigates design as an independent creative industry, driving force of the economy, how much in your relationship with other creative and cultural sectors. Involves the development of projects, methodologies, empirical research and reflections in the field of design and innovation, focusing on creative processes and products
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Professional Doctorate in Consumer Behavior
Start: February 12, 2025
Deadline for applications: January 21, 2025
Where: ESPM Tech Campus – Joaquim Távora Street, 1240, Mariana Village – São Paulo
Registration and information:here
Professional Doctorate of the Graduate Program in Creative Economy, Strategy and Innovation
Start: March 15, 2025
Deadline for applications: February 3, 2025
Where: ESPM Campus Glória Villa-Aymoré – Glory Hill, 26, Glory – Rio de Janeiro
Registration and information:here
