The Brazilian pharmaceutical sector enters a new era with the launch of the new Digital Pharmacies, an initiative that promises to connect thousands of pharmacies to a highly structured digital environment. The platform presents itself as a complete ecosystem for digitization, logistics, marketing and management, allowing establishments of all sizes to expand their sales and reach consumers throughout Brazil.
The launch of Digital Pharmacies marks a new chapter for the Brazilian pharmaceutical retail sector. With an estimated revenue of R$ 12,8 billion in the digital market in 2023 (Abradilan), the digitization of pharmacies remains one of the main growth drivers of the sector.
With more than 4.700 pharmacies already integrated and an ambitious projection to exceed 11 thousand stores this year, Digital Pharmacies represent a significant change in the business model of the pharmaceutical retail sector. The proposal combines strengthened digital presence, logistical efficiency and data intelligence, creating a highly competitive environment for retailers looking to adapt to the new market demands.
Connectivity and digitalization: the new standard of pharmaceutical retail
The growth of online sales in the health sector has driven the need for innovative solutions that go beyond mere digital presence. Digital Pharmacies emerges as a bridge between physical pharmacies and connected consumers, allowing retailers to have their own website and app, in addition to access to a high-visibility marketplace.
Digital transformation is not limited to the online showcase. The platform also offers integration with payment systems, customized promotional campaigns and direct connection with Google My Business, expanding the pharmacy display and increasing customer conversion.
Furthermore, the ecosystem strongly invests in digital advertising. With an investment of over R$ 2 million in digital media – covering Google, Facebook, Instagram and TikTok –, the platform attracts a large volume of consumers to the participating pharmacies, creating real growth opportunities.
Logistics efficiency: deliveries in 33 minutes and without a fleet of its own
One of the great differentiators of Digital Pharmacies is the optimized logistics solution, that allows for fast deliveries and real-time tracking, even for retailers who do not have their own fleet. The system guarantees an average delivery time of 33 minutes (depending on the location), ensuring the consumer an agile and reliable experience.
The platform uses geolocation intelligence to distribute orders efficiently, reducing deadlines and optimizing the operation of retailers. This technology allows all participating stores to offer a competitive and high-level delivery service.
Artificial intelligence for inventory management and sales maximization
Technological innovation applied to operational management is another strategic pillar of the ecosystem. The implementation of the TX4 Shelf Cam, an artificial intelligence system for inventory monitoring and shelf execution, ensures a reduction in operational failures and greater efficiency in product supply.
The numbers confirm the relevance of technology
- The average item replenishment time has decreased from 72 hours to just 2 hours.
45% of operational failures are resolved in the store, before impacting the consumer.
Low energy consumption, with long-lasting battery (up to 3 years).
This tool becomes essential for optimizing the management of retailers, avoiding stockouts and maximizing sales opportunities.
