The Amicci, marketplace for private label products, announces the launch of the e-book "The Power of AI in Modern Retail”, that addresses the integration of artificial intelligence-based solutions into the sector. The company plans to release the material during the PL Connection, largest event ofprivate labelfrom Latin America, what happens between September 17 and 19, in São Paulo
With a preface written by Eduardo Terra, president of the Brazilian Society of Retail and Consumption (SBVC), the e-book brings together articles from market retail specialists that address the challenges and opportunities of implementing technology in this area, including in segments such as private label brands
We see a considerable growth in the use of AI in the online sales process, in customer retention and in other marketing strategies. It serves not only to enhance the management of retail results, as well as to assist in the hyper-personalization of products developed in segments such as theprivate label. That's why, the e-book will be very useful for the retailer to think of ways to incorporate such innovations into their business, highlights Antônio Sá, co-founder of Amicci
The digital book describes the impact caused by technology on the retail market, presenting use cases where it drives online sales, develops private label products and conducts more personalized and targeted advertising campaigns
Artificial intelligence is presented in the e-book as a solution to increase competitiveness, leverage businesses through data analysis tools on packaging design, suggest products to customers and assess the competition. The digital distribution of the book will take place for free during the PL Connection
In addition to the release of this work, the event will host around 100 exhibitors, with the presence of companies like Carrefour, Grupo Pão de Açúcar, Cobasi, Petz and Sam's Club. In this edition, there will also be the Private Label Excellence Award 2024, that recognizes good practices exercised by companies that develop their own product brand
"This unprecedented award was divided into five categories that cover everything from packaging design to aspects such as sustainability and private label revelation of the year", an opportunity to recognize the companies that stood out the most in the segment, explain Fernando Ruas, CEO of Francal
PL Connection 2024
Then:September 17-19, 2024
Time:from 10am to 8pm on the first two days; on the third day, from 10am to 6pm
Local:Expo Center Norte (Blue Pavilion) – José Bernardo Pinto Street, 333 – Vila Guilherme, Sao Paulo (SP). The event takes place simultaneously with the LATAM Retail Show
More information at:https://plconnection.com.br/
